Rick Roy Email & Phone Number

St. Louis, MO, US

St. Louis City County, Missouri, United States

Marketing leader in the cold chain space.

Kirkwood, MO

Strategic Marketing and Customer Experience leader for Concordia Plans. Responsibilities include leading a 15-person Marketing department and internal agency. My team developed and executed marketing plans for all products as well as the overall brand. All value props and plans were data driven by our internal Marketing Research Department. My team is.

- Leading UBC Marketing team responsible for a complete rebrand after merger with Express Scripts. This involved repositioning the brand in the marketplace, followed by rolling out the new look and feel on everything from new logos, conference displays, sell sheets, brochures, iconography, to finally launching UBC.com.- Created all advertising from.

• Primary responsibilities involved partnering with clients to create solutions given their marketing objectives and budgetary constraints, as well as cultivating relationships with even the most challenging of clients..
• Excelled in role as lead creative on ad campaigns, promotions, social media campaigns, experiential marketing, digital media, storyboarding videos, etc.
• Skillfully wrote copy for everything from brochures and trade materials to entire websites. Also, artfully penned ad headlines and direct mail concepts.
• Executed a major event in Chicago educating all Anheuser-Busch Wholesalers on the finer points of Stella Artois as a premium focus brand. Successfully continued this momentum by launching their website followed by an.

• Created unique marketing plans to meet the individual business objectives for over 200 franchisees. Those who implemented these plans showed a 7% increase in same store annual sales growth in a declining sector..
• Provided comprehensive marketing assessments for new Medicine Shoppe franchisees. This entailed analyzing demographic reports, understanding the franchisee’s core competencies, and a review of the competition to.
• Conducted marketing research including focus groups and creating surveys for phone interviews. These results became the foundation for our change in strategy and a very radical brand activation roll out.
• Launched industry-leading pilot programs for Medicine Shoppe Health Clinics, Diabetes Specialized Care Centers, Immunizing Specialized Care Centers, and Rx Consult which became key differentiators and our highest.
• Planned and executed strategy for grand openings, diabetes educational events and flu clinics. This involved creating in-store promotional materials, placing media, outlining daily activities, talking points, and fresh.
• Educated the franchisee system on newer technologies – everything from managing franchisees’ Google Ad Words accounts to superior SEO to utilizing email databases with Constant Contact resulting in higher customer.

Bsba, Marketing

Mba, Marketing

Bsba, Management