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As CEO, President, and Outside Board Director, Rick has consistently generated enterprise value and EBITDA growth by creating new revenue streams, driving innovation, smartly pursuing white space market opportunities, and leading a performance culture. Rick's classic CPG brand management experience at Fortune 100 companies (P&G, Nestle, SCJ), his success driving new brand growth at specialty retailers (Bath & Body Works, Yankee Candle, Crabtree & Evelyn, H2O Plus), and his hands-on turnaround work with Private Equity firms as CEO & President (Enviroscent, CR Brands, Sensible Organics) enable him to add value to any investment. He has driven profitable growth at market-leading specialty retail and consumer products organizations across a wide range of categories & distribution channels including several successful e-commerce ventures. Rick has led 5 companies as CEO & President including successfully leading an organic personal care start-up (Sensible Organics), renewing the business fortunes at global specialty beauty care retailer (H2O Plus Beauty), transforming a mid-size PE-backed CPG company (CR Brands) from a collection of declining brands into a portfolio of profitable growth brands positioned for exit, reversing a declining sales & profit trend by delivering +30% year-over-year growth at a specialty home fragrance company (Enviroscent), and leading a turnaround at a pet specialty contract manufacturing company (Phelps Pet Products).Rick is an outstanding innovator, creative problem-solver, and results-driven general manager who blends strategic thinking with great merchant instincts and the business savvy of a successful entrepreneur. He is an engaging hands-on leader, a collaborative team player, and a dynamic executive who has operated successfully within public companies, private equity, and in entrepreneurial environments. He holds several patents for his innovation work, has transformed and reinvigorated declining businesses, and has developed & launched over a dozen new brands - including 3 of which each has generated +$1 Billion in revenues.
Phelps Pet Products
View- Website:
- phelpspet.com
- Employees:
- 63
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Ceo And President And Board MemberPhelps Pet ProductsDayton, Oh, Us
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Ceo & President / Board MemberPhelps Pet Products Oct 2018 - PresentRockford, Il, UsSince joining Phelps as CEO & President in October 2018 - Rick has helped lead the team to reverse a multi-year sales decline, increase innovation, create new brand and retail partnerships, and achieve record sales and profit at this +50-year old contract manufacturing specialty pet treat company.
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Board MemberHandy Hats Jan 2018 - PresentDayton, Ohio, UsBoard Member of innovative lifestyle brand that is at the intersection of fashion and function in headwear. -
Board Member (Former Ceo & President)Enviroscent Jan 2012 - Apr 2019Atlanta, Ga, UsAlerion Partners asked Rick to step in and lead the Enviroscent Home Fragrance Company as CEO & President in 2017-18 after serving for 5 years as an Outside Board Director. Rick immediately helped the Company navigate through a difficult cash crisis, restructure their financial infrastructure, cut operating expenses, grow topline sales through expanded retail distribution and strategic partnerships, and deliver significant EBITDA growth. He also tripled the ScentHD e-commerce business which led to a highly-successful exit in 2019. -
Ceo & President / Board MemberCr Brands Jul 2014 - Nov 2016Rick led the turnaround of CR Brands from a multi-year declining profit and cash flow business into a high-growth Company delivering 5X growth in EBITDA in both 2015 and 2016.1) Expanded total distribution to over 100,000 retail stores.2) Successfully launched the Roto-Rooter Drain Care brand; restaged the BIZ brand; and developed a pipeline of meaningful new product line extensions across the Biz, Mean Green, Roto-Rooter, Dryel, and Oxydol brands.3) Transformed the supply chain into a 100% contract manufacturing model to improve profitability, support innovation, reduce overhead, and shrink working capital requirements.4) Reduced outstanding debt by $8mm through operating performance and cash received from the successful sale of non-core assets and products. 5) Created the Company's brand portfolio M&A “pitch” for Resilience Capital which led to the successful sale of the Mean Green and Dryel brands in 2017.
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Ceo & PresidentH2O Plus Jan 2013 - Jun 2014San Francisco, California, UsRick joined H2O Plus as CEO & President in January 2013 after the company was acquired by a leading Japanese beauty care company, Pola Orbis Holdings. 1) Grew the business by +50% in FY 2013 achieving record sales via rapid growth and success in Russia (national distribution at L'Etoile), the UK (Marks & Spencer), China (Sephora national rollout), Latin America (Falabella stores), Canada (new distribution model), and in the United States (Ulta Beauty, Beauty Brands, Kohl's Dept Store national launch), in addition to growth in 30 other countries throughout the world. 2) Expanded the global alliance partnership with Disney including producing over 50 million co-branded hotel amenities on an annual basis while delivering over $2 Million in cost savings throughout the operations.3) Led the cross-cultural integration process with Pola Orbis including recruiting 10 key new leaders to the team in Retail, Visual Merchandising, Training, Marketing, Finance, E-Commerce, International Business Development, and National Account Sales. -
Ceo & President / Board MemberNourish - Usda Organic Body Care Apr 2011 - Sep 2012Rick successfully led the due diligence and acquisition of an organic personal care consumer products manufacturer: Sensible Organics, Inc. on behalf of Renewal2, a Canadian social venture fund (www.sensibleorganics.us). Rick was retained as CEO, President, and Board member for 18 months and led the transformation process of professionalizing the organization. 1) Drove high double-digit sales growth, diversified the customer base, and earned critical contract manufacturing quality certifications.2) Successfully developed and launched an innovative USDA-certified organic personal care line called "Nourish - Organic Food for Healthy Skin" in May 2012 which gained immediate national distribution at Whole Foods Market, Target, & Ulta Beauty and exhibited at Natural Products Expo West winning the prestigious 2013 CEW Personal Care Award in the organic category.3) Collaborated with celebrity actress Christine Taylor as the Nourish Brand Ambassador (and eventual co-investor) to successfully launch the Nourish line at retail and online (www.NourishOrganic.com).
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Executive Vice President, Global Brand Marketing & InnovationCrabtree & Evelyn Apr 2010 - Jan 2011London, England, GbAs EVP of Global Brand, Marketing, & Innovation, Rick led brand strategy, marketing, e-commerce, and innovation across all global markets for this multi-channel specialty consumer brand. Rick was brought in following C&E's emergence from Chapter 11 to help position the business for an eventual transaction which successfully occurred in early 2012. -
Ceo & PresidentR4 Innovations Feb 2010 - Feb 2010Rick founded this executive consulting firm in 2010 to help Private Equity, CPG, and Specialty Retail companies drive profitable growth through new business development, innovation, M&A, retail strategies, e-commerce, and consumer marketing. For nearly 15 years - the proprietary R4 engagement methodology has helped discover meaningful consumer, channel, and commercial insights which have led to added value for the stakeholder organizations. Client companies have included Yankee Candle, Crabtree & Evelyn, Hasbro, DuPont, Sensible Organics, Renewal2, H2O Plus, CR Brands, and Enviroscent, along with several consumer product start-up companies, leading market research organizations, and private equity firms. Rick also has served as an adjunct faculty member at the University of Dayton School of Business teaching MBA and undergraduate courses in Business Strategy, Marketing, Innovation, and Consumer Research. Go to www.R4-Innovations.com for case studies of successful consumer engagements. -
Senior Vice President - Brand, Marketing, & InnovationThe Yankee Candle Company, Inc. Sep 2005 - Feb 2010South Deerfield, Ma, UsYankee Candle recruited Rick to this newly-created Executive Committee leadership position reporting to the CEO & President to leverage Rick's expertise in Brand Management, Marketing, and Innovation.1) Achieved record market share and sales across all 500 company-owned retail stores, 16,000 wholesale doors, International, E-Commerce/Web, Catalog, and Fundraising channels. Developed, presented, and successfully launched customer-specific "specialty brands" delivering >$150 Million in cumulative sales to key Wholesale customers including Bed, Bath & Beyond, Kohl's, Target, Pier 1 Imports, and Hallmark.2) Delivered over $1 Billion in total company net sales from new products from 2005-2009 and transformed the new product “stickiness/hit” rate. 3) Led the transformation of the Brand's "go-to-market" assortment, merchandising, and promotional strategies, evolved the consumer positioning to a lifestyle brand "America's Best Loved Candle", and helped achieve a +30% valuation premium to shareholders in February 2007 PE transaction. -
Vice President - Category DirectorBath & Body Works Oct 1998 - Aug 2005Columbus, Ohio, UsBath & Body Works recruited Rick to lead their innovation efforts including introducing and growing the White Barn Candle Company retail concept and product line from start-up to over 125 stores in 3 1/2 years. His innovation work led to several successful patents.1) Rick's most impactful innovation was the Wallflowers electric home fragrance line which has been the #1 best-selling home fragrance item at Bath & Body Works since its launch in January 2000 with over $10 Billion in life-to-date sales.2) Rick was promoted to VP with responsibility for growing BBW's Antibacterial Line, Lip Balm, Gift Card, and Kids' businesses. Rick successfully launched two new personal care brands: True Blue SPA and American Girl realbeauty brands delivering over $1.5 Billion in cumulative sales .3) Rick to led the team to create the original Bath & Body Works E-commerce website (www.bathandbodyworks.com) which is a key sales, profit, and marketing growth engine for the BBW brand delivering >$1 Billion in annual revenues. -
Marketing Director/Category LeaderSc Johnson May 1995 - Sep 1998Racine, Wi, UsRick was the Commercial Marketing Director for SC Johnson's market-leading Glade Air Care business in North America. Three key achievements included:1) Re-launched Glade Spin-Fresh in 1996 achieving $50MM in Year 1 sales. 2) Led innovation and global rollout of Glade Candles delivering $140MM in annual sales.3) Increased category management retail shelf space by +40% for Air Care Category. -
Director Of New VenturesNestle S.A. Aug 1992 - May 1995Vevey, ChRick was Brand Manager of the $750MM flagship Wonder Bread brand which was part of Ralston Purina/Continental Baking. He was promoted a year later to the newly-created role of Director of New Ventures where he worked with contract manufacturers to develop and successfully launch Soft Wraps soft flour tortillas, Braun's fresh-baked bagels, and Hostess Kookies. -
Brand ManagementProcter & Gamble Jun 1990 - Jul 1992Cincinnati, Ohio, UsAfter a successful full-year collegiate internship in Retail Merchandising at Mead School & Office Products in Dayton, Rick started his Brand Management career at Procter & Gamble’s Cincinnati HQ helping grow their market-leading Crest Toothpaste and Metamucil brands, along with being one of the first to work in Bentonville, Arkansas on P&G's newly-formed Wal-Mart Customer Team.
Rick Ruffolo Education Details
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University Of DaytonSumma Cum Laude -
Washington University In St. Louis - Olin Business SchoolBusiness Management - Marketing
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Archbishop Alter High School
Frequently Asked Questions about Rick Ruffolo
What company does Rick Ruffolo work for?
Rick Ruffolo works for Phelps Pet Products
What is Rick Ruffolo's role at the current company?
Rick Ruffolo's current role is CEO and President and Board Member.
What is Rick Ruffolo's email address?
Rick Ruffolo's email address is ri****@****aol.com
What is Rick Ruffolo's direct phone number?
Rick Ruffolo's direct phone number is +151386*****
What schools did Rick Ruffolo attend?
Rick Ruffolo attended University Of Dayton, Washington University In St. Louis - Olin Business School, Archbishop Alter High School.
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