I help B2C marketers to target, engage and acquire new customers. Working with a select group marketing services partners, I configure solutions to deliver against the buyers’ marketing objectives. The two primary solutions are:• A virtually risk free pay-for-performance, digital lead generation offering that delivers purely incremental leads on top of a company’s existing lead generation, at a fixed cost per lead.• A highly targeted post card offering, with 15,000+… Show more I help B2C marketers to target, engage and acquire new customers. Working with a select group marketing services partners, I configure solutions to deliver against the buyers’ marketing objectives. The two primary solutions are:• A virtually risk free pay-for-performance, digital lead generation offering that delivers purely incremental leads on top of a company’s existing lead generation, at a fixed cost per lead.• A highly targeted post card offering, with 15,000+ targeting variables for every postal code in Canada. I work only with a select few marketing services providers, so that my focus can be relatively narrow, my expertise sufficiently high and so that I can develop synergies between the offerings of, and my efforts on behalf of, those service providers. I am driven to work in the best interests of both the buyers and sellers of the marketing solutions I represent. My focus is on generating great business outcomes for both and an enduring, mutually beneficial relationship. Show less

I was honoured to serve as a Mentor in the Together 2022, 2023 and 4.0 Venture Competitions.Together is a global initiative between Schulich School of Business and Startup India. This Entrepreneurship Bootcamp and Venture Competition features a community of 600 + Students, start-up founders, investors, and coaches from India & Canada working online together.The Top 25 Indian Student Ventures receive dedicated mentorship from a specialized Canadian and Indian mentor over… Show more I was honoured to serve as a Mentor in the Together 2022, 2023 and 4.0 Venture Competitions.Together is a global initiative between Schulich School of Business and Startup India. This Entrepreneurship Bootcamp and Venture Competition features a community of 600 + Students, start-up founders, investors, and coaches from India & Canada working online together.The Top 25 Indian Student Ventures receive dedicated mentorship from a specialized Canadian and Indian mentor over 3 weeks. Show less

The Blooms of Joy Project is a social enterprise aimed at providing therapeutic horticulture, floral design and landscape design to organizations, day programs, treatment centers, residences and businesses.

The Ryerson University Digital Media Zone (DMZ) is Canada’s largest incubator and multi-disciplinary co-working space for young entrepreneurs.

Venio provides a comprehensive healthy lifestyle solution that listens to your body. Once we learn your goals, body, and preferences, we generate a nutritional plan that finds the perfect balance between your health, and everything else. Use us to monitor and evaluate your progress as you go, and we'll adjust accordingly, making sure you're staying on the path to your goals.

Reported to the President. Executive responsible for total company revenue of $14,500,000, strategic management of our service offering, relationships with hundreds of marketer and retailer clients, departmental expense of $1,300,000 and management of Client Services, Marketing & Analytics staff of 12, relationships with key CPG industry contacts, marketing agencies, other promotion services suppliers, industry associations and media.During my 7 year tenure in this role, we grew revenue… Show more Reported to the President. Executive responsible for total company revenue of $14,500,000, strategic management of our service offering, relationships with hundreds of marketer and retailer clients, departmental expense of $1,300,000 and management of Client Services, Marketing & Analytics staff of 12, relationships with key CPG industry contacts, marketing agencies, other promotion services suppliers, industry associations and media.During my 7 year tenure in this role, we grew revenue by 50% and profit by 500%. Show less

Reported to the President. Executive responsible for total company revenue of $14,500,000, strategic management of our service offering, relationships with hundreds of marketer and retailer clients, departmental expense of $1,300,000 and management of Client Services, Marketing & Analytics staff of 12, relationships with key CPG industry contacts, marketing agencies, other promotion services suppliers, industry associations and media.

Reported to VP Marketing & Client Services, and was responsible for revenue and relationships with my group of clients, which over the years included Procter & Gamble, Nestle, General Mills, Mars, Reckitt Benckiser, Bell Mobility, McCain, Colgate, Apple, Shell, Heinz, Clorox, Canada Post, Walmart, Sobeys, Canada Safeway, Overwaitea, and many others.I signed roughly $2 million worth of new business from new clients and by expanding existing relationships. Consistently met or exceeded… Show more Reported to VP Marketing & Client Services, and was responsible for revenue and relationships with my group of clients, which over the years included Procter & Gamble, Nestle, General Mills, Mars, Reckitt Benckiser, Bell Mobility, McCain, Colgate, Apple, Shell, Heinz, Clorox, Canada Post, Walmart, Sobeys, Canada Safeway, Overwaitea, and many others.I signed roughly $2 million worth of new business from new clients and by expanding existing relationships. Consistently met or exceeded revenue targets and personal performance goals. Show less