Optiv8 Consulting

Optiv8 works selectively with marketing services partners to help businesses target, engage and activate their customers. On their own or in combination with others, these services help marketers solve a range of problems. Here are just a few examples: CPG Brands: Support stores at banners where you have listings by laser targeting the postal codes near those stores with the highest concentrations of target households and driving consumer traffic to those stores. Do this to support new listings, under-performing stores or to compliment in-store promotional activity. Franchise Operations: Rather than market to each franchise location’s entire trading area, surgically select and market to only the postal codes with the most households that match your target audience. Small Business & Main Street Retailers: Customers want to tell their trusted social networks about great customer experiences. Make it easy for them to share their opinion on social media and become micro-influencers that send more customers your way. Multi-Location Retailers With a Local Focus: For chains with a need to customize marketing communications at scale down to the local store level, deliver relevant store specific content to consumers who could shop those stores, via localized Facebook store page posts, and/or Facebook and Google Ads. Sponsors of Sporting Events & Live Entertainment: Engage fans of athletes, teams, leagues and events live, in real-time, from wherever they are watching, to gather first-party insights about those fans and then market to them, with their fully informed consent. Ecommerce Order Fulfillment: Outsource the storage, management and distribution of your product inventory to a partner who can also pick, pack and ship your ecommerce orders, and do it all at competitive rates that support the value you wish to deliver to your customers.