➤ Responsible for PR, Marketing and Business Development within the EMEA region and working on internally developed franchises such as Black Desert Online, Crimson Desert, DokeV and PLAN 8.➤ During COVID-times established the European publishing office and hiring initial staff for several publishing departments such as PR & Marketing, Community, Live-ops and Customer Support. ➤ Budgeting, go to market planning and execution. ➤ Building and managing the EMEA Publishing team, including the management of external marketing, influencer and public relations agencies➤ Liaising with key publishing partners such as Sony PlayStation and Xbox➤ Responsible for brand collaborations with hardware partners such as Samsung, AMD, Intel, Nvidia, Alienware, HyperX, iBuyPower and Coolermaster➤ Event organisation (Gamescom, TwitchCon, EGX, Paris Games Week and self-developed community events (Voice of Adventurers Europe 2022, Heidel Ball 2024)

Responsible for all North American and European marketing activities at MY.GAMES, a daughter of the mail.ru group.➤ P&L responsibility➤ Leading a team of 9 marketing & communication professionals➤ Worked on Conqueror's Blade, Skyforge, Revelation Online and unannounced titles

➤ Responsible for all marketing and communications activities within the Western market (North America, Europe, and Australia/New Zealand)➤ Leading and developing a multi-cultural team of marketing, PR and community professionals (8FTE)➤ Developing go to market strategies for current and future titles ➤ Managing business development in the fields of Marketing, PR, Event Management and esports➤ Helped turning Black Desert Online into a 1 billion dollar franchise

Responsible for Kakao Games' Marketing & PR activities in North America and Europe. Currently working on the highly successful MMORPG Black Desert Online (Pearl Abyss) and preparing the service for Bluehole's upcoming game Ascent: Infinite Realm (AIR).➤ Full P&L responsibility➤ Developing and leading a marketing team to implement strategy & delivering on objectives➤ Spearheading Black Desert Online's esports program and broadcasting activations with ESL (Twitch, Mixer, YouTube)➤ Developing and managing valuable relationships with third-party partners such as Twitch, Google, Alienware (Dell), Razer, Samsung, AMD, Nvidia, Intel, Logitech, Microsoft, Sony and Nintendo ➤ Carrying out effective research & intelligence into competitor products & other trends➤ Manage daily activities with PR and marketing agencies➤ Develop partnerships & relationships with third parties to meet strategic objectives➤ Identifying key business development and marketing opportunities ➤ Online campaigns, website, digital/social media content➤ Budget setting and control, including measurement and return on investment➤ Management and production for conferences and events (E3, Gamescom, Pax, TwitchCon, GDC, etc.)

► PR and event management for Pokémon Go and Ingress (Niantic Labs)► PR for Zombie Army Trilogy (Rebellion)► Influencer Marketing for Paragon (Epic Games)► PR for Inside (Playdead)► PR for Jets (KLM Royal Dutch Airlines)► PR & Marketing planning and execution for PlayStation®Network titles Toki Tori and Adam's Venture (Playlogic)► PR & Marketing planning and execution for PC indie game Diamond Dan (Grendel Games)► PR & Marketing planning for MMO Wizard 101 and consulting on PR agency selection (Gameforge/Kingsisle)► PR planning and execution for social online game Eccky (LostBoys International)

► Responsible for Lunagames' global PR & Marketing► Managed a multi-diciplinairy team (Marketing, Development, Localisation, QA)► Increasing cross-platform downloads through App Store Optimisation (Apple App Store, Google Play Store, Windows Phone Store and STEAM)► In-game monetisation tracking and improvement► Event management (MWC, Gamescom and Casual Connect)► Exploring new distribution and revenue channels► Developer relations and product sourcing (Publishing)

► Promoted OneBigGame's charity initiative across Europe► Raised over $100.000 for charity partners Save the Children and the Starlight Foundation with the release of XBLA game Chime► Managed a voluntary European PR team and achieved mass awareness for games such as Chime, WINtA and SXPD

► Responsible for all gaming projects regarding Cliq Digital's gaming platform thumbr► Setting thumbr goals and KPI's► Corporate and product PR► Managed a small multidisciplinary team► Event management (Gamescom)► Managed external advertising and PR agencies► Project management, including legal compliance

► Responsible for all marketing and PR activity within Europe► Growing beanfun, Gamania's online MMO gaming platform. Through my efforts, Gamania's beanfun membership went from zero to 6-digit numbers in under two years► Goal and KPI setting with regards to game conversion and game monetisation► Managed the yearly PR & Marketing budget► Organised events such as E3, Gamescom and Gamania Game Show► Directly managed a multidisciplinary marketing team► Managed four external PR agencies► Worked on MMORPG titles such as Core Blaze, Langrisser Schwarz, Lucent Heart, Koihime Musou and Bright Shadow

► Studio spokesperson► Responsible for branding and messaging► Working with Sony Computer Entertainment on first party IP such as Eye Pet and Pom Pom Party

► Responsible for global brand and product communications► Accountable for PR & Events budget► Managed US and European PR agencies► Event Management (E3, Gamescom, GDC)► Spokesperson for Playlogic's internal studio The Playlogic Game Factory► Worked on a wide range of console and PC titles: Infernal (PS3/Xbox 360), Fairytale Fights (PS3/Xbox 360), Obscure 2 (Wii, PSP, PC), Age of Pirates 2 (PC), Worldshift (PC), Age of Sparta (PC), Red Bull BC One (NDS)

► Responsible and accountable for all website content and community growth► Managed a team of 15 editors► Wrote news articles, columns, previews and reviews

► Responsible for the coordination of all commercial activities concerning Taxameter's enforcement products.► Accountable for securing European public tenders (parking and enforcement products)► Yellowbrick parking product management and marketing

► Supervised four service center employees► Member of Interbrew's management team► Improving inbound sales and service levels► On the job sales training► Managed and executed the monthly marketing (sales) calendar► Launched Jupiler premium pilsener brand in the Netherlands

► Acquisition and relations management► Recruitment► CRM and salary administration► Youth delinquent reintegration (via a joint venture between Creyf's and the Department of Justice)