Rick E. Van House II moved directly from Michigan State University into the advertising business. He spent those first several years demonstrating his drive and talent, quickly proving his skill for creating and executing successful campaigns in a variety of media. After gleaning all he could from various global agencies in and around Detroit, Van House took that knowledge, experience and expertise and put it to work for his own agency. His son, who was just 8 years old at the time, suggested the name of the agency, and in May of 2006, Know Advertising was born. Since then, Van House has tirelessly taken on the challenges of the ever-changing ad world. Know Advertising:Almost 16 years later, Know Advertising has comfortably found its niche in the realm of boutique agencies and has worked with many major clients, including those in the fields of medical, industrial, retail, food service, manufacturing, high-end furniture and grocery. The agency has always maintained a diversified roster of clients and aligns itself with brands that strive for excellence in their respective industry. Know Advertising is well known locally in Detroit for its innovative creative work, smart business mentality, and the ever-present goal of keeping a brand at the forefront of every initiative. Philanthropy – GiveYoung.org:In 2011, as a spin-off of the Know Advertising internship program, Van House and his wife Nicole founded a non-profit entity designed to utilize his advertising acumen in ways that benefit a younger demographic. GiveYoung.org was created to help educate the younger generation (25-45) about nonprofit opportunities through an online matching technology called Cause Finder. Thus far, the foundation has successfully implemented educational initiatives, events, and interactions that are unparalleled within this age group. The future holds great things for GiveYoung.org as it continues its goal of teaching the next generation about a wide variety of nonprofit opportunities and how to donate their time, talent, and dollars to them. Van House’s agency and foundation are an extension of his personality, and that perfectionism and attention to detail make him a rare find in the business. GiveYoung.org is on a path to significant success and is already building partnerships with regional cities such as Chicago and Washington, D.C.