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Experienced marketing and commercial operations leader in the biopharmaceutical industry. Strong track record of delivering results for blockbuster healthcare brands, leading complex cross-functional program and product launches, building and motivating high-performing teams, and creating innovative adherence and retention programs based in behavioral science. Personal hallmarks include strong interpersonal & communication skills, strategic thinking, a positive & creative approach to solving business challenges, and a collaborative team-oriented spirit.Areas of Extensive Experience: - Product/Brand Management - Patient & Healthcare Professional Marketing - Strategic Planning - Creating Medication Adherence Programs - Cross-functional Team Leadership - Customer Relationship Management (CRM) - Reimbursement & Financial Assistance - Neurology (Multiple Sclerosis) - Customer Support Program Development - Vendor Selection & Management
Grifols
View- Website:
- grifols.com
- Employees:
- 8673
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Senior Director Of Us Pulmonary MarketingGrifols Jul 2023 - PresentRaleigh, North Carolina, United StatesLead US Pulmonary Marketing for Grifols
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Director Of Marketing, Us PulmonaryGrifols Nov 2018 - Jul 2023Research Triangle Park, Nc
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Deputy Director, MarketingGrifols May 2015 - Oct 2018Research Triangle Park, NcHealthcare Professional Marketing Lead for Grifols' US Pulmonary Business: - Rare Disease category: Alpha-1 Antitrypsin Deficiency (alpha-1) - Primary marketing point for national field sales team - Responsible for HCP speakers bureau & medical congresses - Manage genetic testing laboratory partner
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Senior Brand Manager, Neurology Marketing, Multiple Sclerosis PortfolioBiogen Sep 2014 - Apr 2015Greater Boston AreaResponsible for developing strategies and tactics in collaboration with product marketing teams designed to maximize the profitability of 4 in-market treatments within the Multiple Sclerosis franchise. -
Senior Product Manager, Avonex Hcp MarketingBiogen Sep 2013 - Sep 2014Greater Boston AreaResponsible for the development and execution of digital and print media strategies, CRM campaign, strategic positioning, and collaborating with the sales organization to achieve aggressive revenue goals for a multibillion dollar brand.
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Senior Product Manager, Avonex Consumer MarketingBiogen Mar 2011 - Sep 2013Greater Boston AreaResponsible for leading digital and print media strategies, core campaign development, and customer retention initiatives.
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Program Manager/Sr. Program Leader, Patient Adherence & Retention, Multiple Sclerosis TreatmentsBiogen Nov 2006 - Mar 2011Raleigh-Durham, North Carolina AreaManage program development, system enhancements, and data analysis for the company’s medication adherence programs. Led a team consisting of 3 Project Managers, 2 Business Analysts and multiple cross-functional partners to develop and grow medication adherence and customer retention programs based in behavioral science principles that generated incremental revenues in excess of $100 million.
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Supervisor, Patient Services OperationsBiogen Mar 2004 - Nov 2006Raleigh-Durham, North Carolina AreaResponsible for overall performance management of patient support teams working with customers starting on treatment. Managed teams of 15-20 direct reports dedicated to providing financial assistance, medication and disease education, and insurance research that facilitated the growth of the Neurology franchise by adding over 10,000 patients per year.
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Case Manager & Team Leader, Patient ServicesBiogen Aug 2002 - Mar 2004Raleigh-Durham, North Carolina AreaCoordinate services and provide education for patients starting on MS treatment while serving as a coach for front-line agents.
Rick Day Skills
Rick Day Education Details
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Biological Sciences -
Marketing
Frequently Asked Questions about Rick Day
What company does Rick Day work for?
Rick Day works for Grifols
What is Rick Day's role at the current company?
Rick Day's current role is Sr. Director, Head of US Pulmonary Marketing at Grifols.
What is Rick Day's email address?
Rick Day's email address is ri****@****dec.com
What is Rick Day's direct phone number?
Rick Day's direct phone number is +191931*****
What schools did Rick Day attend?
Rick Day attended North Carolina State University, North Carolina State University.
What skills is Rick Day known for?
Rick Day has skills like Pharmaceutical Industry, Biotechnology, Cross Functional Team Leadership, Biopharmaceuticals, Product Launch, Neurology, Marketing, Commercialization, Strategy, Management, Lifesciences, Marketing Strategy.
Who are Rick Day's colleagues?
Rick Day's colleagues are Mark Hutchinson, Laia Viaplana Moré, Vanessa Andino, Karla Mtz, Henrich Hönisch, Ashley Chaffin, Thomas Meneghelli.
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