As a CRO Specialist I was responsible for setting up and maintaining our CRO program. This program consisted of a continuous loop of measurement, analyzing, testing and implementation. I did this by always being curious, thinking about how user experience can be done even better, and using CRO as a methodology to prove this.- Responsible for setting up the CRO program, including tools, processes & measurement- Manage the A/B test backlog, including prioritization and stakeholder management- Creating a scalable organization, allowing for 6-8 concurrent A/B tests- Responsible for usability research (6-8 per year)- Calculating ROI of the CRO program and aligning these results with overall business objectives- Using all available tools (Google Analytics, Decibel, Usabilla etc.) to analyze user behavior

As a Web Analyst I was responsible for creating a better understanding of customers and prospects, in all digital environments of Tele2. I did this by setting up the relevant tools (most prominently, Google Analytics), ensuring data quality but most importantly: actually using these tools on a day-to-day basis. - Analyzing user behavior using our analytics tools- Implementation of web analytics tools- Setting up dashboarding & reporting- Implementation of Google Tag Manager- Responsible for A/B testing (1-2 per month)- Stimulating use of analytics in the company- Usability testing (1-2 per year)

Digital marketing for several telco webshops, focusing primarily on conversion optimization, content management and marketing campaigns.

Content manager for several telco webshops, responsible for everything content related.

Project Manager for SEO project, also responsible for daily maintenance of SEA campaigns

Responsible for setting up and maintaining SEA campaigns for several clients.