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Working as part of the account team with large-scale multi-disciplinary campaigns for high profile UK clients including Carluccio’s, YO! Sushi, Drake & Morgan, Mitchells & Butler, Young’s Pubs and Giraffe.Researching, writing and distributing press releases to targeted media; developing and implementing social media activity.Developing target media lists, promoting news stories and features to the media - ‘selling-in’ the event, managing RSVP lists, coordinating media content (pictures, spokespeople, etc); attending and promoting client events; collating, analysing and evaluating media coverage.Development of unique, individually tailored social media strategy for clients whilst demonstrating an understanding of their goals, target demographics and brand identity; create and manage accounts including channel branding; develop and post content, following and interacting with other accounts, especially "influencers" and "thought leaders" in the client's field; ensure content and interactions are correctly communicated to enhance SEO; observe channel analytics and utilise tools to find insights into overall visibility on the social media landscape, measure the impact of campaigns, identify opportunities for engagement and assess competitor activity; closely monitor industry trends to determine if new social media products may be ‘right’ for clients

Part of the delivery team for a multi-channel promotional campaign for London Media Skills Week on behalf of Skillset - the Creative Industries' Sector Skills Council (SSC)Personal responsibility for the direct marketing aspect – calling high volumes of individual businesses to invite them to events, following up with printed and email materials; managing a contacts database; talking up events to bloggers via Twitter (requesting RTs)Assisted in development of target media lists; part of a team ‘selling in’ the events to media; coordinated distribution of PR content – imagery, quotations, press release, etcDeveloped positive working relationships with client and stakeholders; building rapport/confidence, managing risk, communicating success