Senior Manager - Gtm Mssp Programs
Current- Responsible for driving vision and strategy of Radware's market-leading(Gartner MQ Leader) DDoS and Application security offerings within Radware's partner ecosystem(MSSP, CSP, Service Providers & VAR); accelerating new partner acquisition, expanding SAM and address new TAM via partners as a route to market.- Operationalized growth and retention strategy for end-to-end customer and partner lifecycle program, including acquisition, training and enablement, onboarding, implementation, adoption through to support, retention and expansion to drive value realization for partners and customers- Developed Radware-Azure partnership by aligning executive-level initiatives and fostering inter-company relationships. Led design and implementation of efficient co-selling processes, which significantly improved partner delivery mechanisms. I also developed a deal review framework that accelerated high-priority deal closures. In collaboration with marketing and sales, I refined product messaging and created impactful enablement materials for stakeholders.