Ricky T. Hsu Email & Phone Number

San Diego County, California, United States

• Developing the value proposition that highlights the unique advantages of each hero launch. Defining product positioning and the B-to-B customer segmentation based on market insights. --> Results: Delivering the product marketing plan that strengthens external partnerships, resulting in seven-figure additional external funding. • Defining KSPs and building messaging directions with customer-centric storytelling. Managing and developing innovative sales tools for go-to-market success. --> Results: On-time delivery of all assets implemented in over thirty countries with 10%+ conversion rates, and return of the hero product line back to profit in global sales.• Leading the cross-functional teams throughout the end-to-end process and ensuring the deliverables meet the high-level business objectives. --> Results: Setting up branded pages in over 1,000 e-commerce B-to-B channels around the globe, resulting in increased conversion rates by 7 points.• During the post-launch phase, collecting results and feedback for a deep understanding of the market, driving insight-based innovations for a more substantial impact on future deliverables. --> Results: Highly targeted messaging and newly developed assets maintained high conversion rates for three months straight.

Greater San Diego Area

• Digital marketing and strategic planning for online channels nationwide, partnering with e-commerce retailers and developing digital strategy for SEO, SEM, online demand generation, content marketing, and customer experience. Proven leadership for omni channel strategy and competitive response with solid results in search rankings, web traffic, conversion rates, online sales and share in Amazon and other major e-Tail channels.• Developed comprehensive online strategy covering organic search, paid search, customer experience and marketing communication, including digital content marketing based on customer segmentation strategy; grew online business revenue by 19% YoY• Lead digital content analysis and development, optimized customer experience for channel partners including Staples, Office Depot, Walmart, Apple, Target, and others; drove Google rankings and site conversion rates for up to 4-point growth.

Greater San Diego Area

• Managed digital ad campaign that generated over $3 million in revenue in a two-week timeframe, with 5 points gain share.• Developed SEO strategy and online content marketing: search results for top keywords improved from 70% to 100%; first page dominance improved by 25 points; share grew 10 points.• Digital content for new product launch in online space: product SKU ranked top 3 in search; conversion rate reached 16%; over 1 million units sold over holiday season.

Greater San Diego Area

• Executed CRM strategies and promoted e-commerce sites; monitored performance and collected data for campaigns which reached over 20% open rate, and 140% growth of subscribers in a year.• Collaborated with marketing team and created Facebook content which helped clear out inventory one month earlier than planned.• Lead and defined design directions for media campaigns, with results of click-through rates 3 times higher than industry average.• Executed web app strategy and optimized customer experience, growing customer usage by 250% YoY.

Irvine, California

• Designed corporate identity, mobile apps, animated films, motion graphic videos, web portals• Designed packaging which promoted sales of over 350,000 units to new retail clients such as OfficeMax and BestBuy• Executed with strong knowledge in branding, typography, color theory, and attention to detail. Developed web pages with HTML and CSS. Managed vendor relations and print supervision• Clients include Marvel, Duracell, Quicksilver, Club Penguin, Disney’s TRON: Legacy, and others

Santa Ana, California

• Designed marketing tools in close collaboration with sales representatives for nationwide usage • Clients included McDonald’s, KFC, Haagen-Dazs, and Subway• Managed client/vendor relations, print supervision, and optimized project budget by keeping all design processes in-house

Costa Mesa, Ca

Worked in an agency environment and participated in the design development process from ideation to mockup completion.- Clients include Seagram’s Vodka, Icon Development, American Bright LED, Talk Accessories, Pyramid Global, Web Advanced, Bravo Business Resources, and others- Services: Branding research, design direction, web design, photo shoot, illustration, and graphic design- Projects: logos, brochures, packaging, websites, animated films, motion graphics, t-shirts, catalogs, and others.

Pasadena, Ca

• Functioned as the lead of visual design in a consulting team and developed an activewear brand that was uniquely positioned for urban customers. • Deliverables included identity system design, store design, and marketing tools for all touch points. Project was well received by Avery Dennison.

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services

Gained proficiency in subjects such as accounting, finance, data analysis, and others. Focused in design thinking and marketing.

Bachelor Of Fine Arts (B.F.A.), Graphic Design

Focused in Graphic Design and graduated with Honors. Worked in a interdisciplinary team and provided consulting services that helped.