A marketing professional with expertise in developing all phases of the marketing cycle from strategy to implementation for both traditional and digital marketing. Has taken over and successfully executed both creative and technical elements of various marketing initiatives including designing integrated marketing strategies across various platforms, brand creation, analyzing market trends and delivering measurable results positively affecting the company's bottom line.With a background in advertising and media, has worked with leading advertising agencies handling clients like ESPN, Frito Lays and Reebok, and also developed marketing strategies for an ensemble of television networks like HBO, CNN, Cartoon Network etc. Core Skills include :- Digital and Social Media Marketing- Marketing Communications- Online Marketing- Brand Management- Promotions and advertising- Media Planning.