Lucky Bundle is a retail brand which focuses on recommerce, clearing liquidated and overstock inventories to make it accessible for all through unique shopping experience. My focus is running the brand Lucky Bundle (@luckybundle.co) and its sister brand LuckyBux (@luckybux.co)—Building awareness, driving traffic to stores and creatively engaging with communities. I also head and oversee the creative development, keeping the juice flowing.• Built the Lucky Bundle brand and making it top of mind in extreme value retail for shoppers in Indonesia.• Initiated brand strategies which include creation of viral worthy content and 3 duck mascots.• Spearheaded brand's social media strategy and grew 100K followers organically on Instagram & TikTok.• Planned and executed communication strategies for promotional and customer acquisition campaigns.• Collaborated with Business Operations and Store Operations to achieve business and sales objectives.• Managed multi-channel marketing campaigns—digital, out of home, social, influencer, in-store, sms.• Led creative production for social media content, retail POPs, campaign assets, GSMs & brand guides.• Wrote all copywriting pertaining to creative assets—scripts, captions, blogs, content, graphic copy.• Grew 150K loyalty members through exclusive content, monthly door prize and brand merchandise.