Contract Ux/Ui Designer And Developer
Greater New York City Area
Tasked with redesigning SadoTech's e-commerce site to try and fix a drop in customer conversion:-Started by creating a site map, conducting a content audit, and analyzing the site heuristics to diagnose some potential problems. -Conducted qualitative research through usability testing, in-depth interviews, and contextual inquiry. -Ideated different solutions based on our research through paper prototyping, card sorting, wire-framing, and iterative usability testing.-Put together… Show more Tasked with redesigning SadoTech's e-commerce site to try and fix a drop in customer conversion:-Started by creating a site map, conducting a content audit, and analyzing the site heuristics to diagnose some potential problems. -Conducted qualitative research through usability testing, in-depth interviews, and contextual inquiry. -Ideated different solutions based on our research through paper prototyping, card sorting, wire-framing, and iterative usability testing.-Put together a feature prioritization chart so that SadoTech would know what to implement first in order to have the biggest impact during the Christmas shopping season.-Implemented the redesign through Shopify using Liquid (shopify's coding language) and monitored the conversion funnel on google analytics. The redesign caused the e-commerce conversion rate to double (from ~2% to ~4%) Show less