Rifaqat Rasheed Email & Phone Number

Dhaka, Bd

Dhaka, Bangladesh

Dhaka, Bangladesh

This business was started by 5 friends looking to combine their competencies to create value in the CPG distribution industry in Bangladesh. We identified that green beauty was an untapped space in the local market with majority of the current offering being imported through the grey market with no concerted distribution or marketing efforts. This led us to partner with Wow Skin Science, a natural beauty startup based out of India who has had a meteoric rise in their 5-year journey. We launched the brand in ecommerce in Aug'22 and have had great results quickly expanding our channel footprint to both Modern & Traditional trade and we have also launched our own DTC site which is quickly gaining traction.

Dhaka, Bangladesh

Bangladesh

Perfetti Van Melle is one of the world's largest manufacturers and distributors of confectionery and chewing gum with net sales of £2.2 bn across 150 countriesI lead the Organized trade team for Bangladesh which includes three channels, Modern Trade, Ecommerce and Business to Business, directly managing a Sr Executive and 9 merchandisers.• Transformed the Route to market and sales investment model to drive down cost to serve by 33%.• Created and Implemented 6-point merchandising planogram to drive instore execution which has resulted in 53% YTD growth (Oct'22)• Created the framework and trained the brand team to execute the 7 Omnichannel model of ecommerce merchandising• Created Pharmaceutical sampling model to tap into the latent pharma gifting industry resulting in a whopping 173% Year to date growth for the B2B channel (Oct'22)• Created the portfolio roadmap to ensure a margin accretive channel by the Year 2024

Dhaka, Bangladesh

Unilever is one of the world's largest manufacturers and distributors of consumer-packaged goods in the world with an annual revenue of €52.44 bn across 190 countriesI managed the Ecommerce business for the Bangladesh market, taking it from a €7k monthly average revenue to €300k over the course of 5 years. I directly managed a team of 1 executive, a 3-person order processing & 4-person warehouse team. • Consistently drove high performance with a 3-year CAGR of 80% (2017-2020)• Increased channel market share from only 24% to 41% • Used promo mix strategy to improve gross margins from 41%-45% and created a margin accretive channel for the business• Drove best in class online merchandising through implementation of the 7omnichannel framework, ensuring a 90% perfect store online score• Created unique promo modalities which provided significant fuel for growth -Powerpacks-Regime building Combos which contributed 5% to growth in 2021 -Priority portfolio- Always on promo 84% contr. to growth in 2021 • Used Data Driven marketing to improve bottom funnel spend efficiency by 46% • Launched Ushop, UBLs first direct to consumer platform which became one of the top 5 highest performing (Unishop) platforms globally -Improved last mile turnaround time by 30%, On time delivery by 13% and Order return rate by 12% -Brought up media conversion rates by 2.09% through strategic use of customer DID• Received the most coveted Chairmans award in 2020

Bangladesh

Dhaka

In this role i was responsible for developing the local E-commerce channel for some of the top food & nutrition brands in the world. When I joined I was the first E-commerce professional in the country working for the manufacturing industry. The core job primarily was to develop the necessary internal infrastructure and external partnerships to ensure that Nestle’s visibility and share is dis-proportionality higher than our competitors within this nascent channel. On top of my ecommerce responsibilities I was also the SPOC for two key projects i) Beyond the Label: using On pack QR codes to deliver greater brand immersion ii)Nestrade: Test marketing new product launches through a distributor led intermarket supply model During my tenure I ensured online availability and content scores were above 90% and delivered 200%. YOY Growth.

Hs 34, Rd 10, Block D, Banani Dhaka

Development firm for Mobile application and Standalone marketing platformsI served two roles within Hackhouse Consulting Ltd. I manage online communities and corporate sponsored events. Within this role I grew our companies’ online fanbase from 0-35,000+ within the space of 5 month. My other role within the company is project manager for Callspring, one of Bangladesh’s only Missed Call Marketing Platforms. As the project manager I was in charge of creating this platform from scratch. So far we have created over 250,000 engagements across the country.

Gp House, Bashundhara, Dhaka

IT solutions CompanyIn this role I was the in house resource for marketing and developing value added services for Pipilika.com, Bangladesh's first and only search engine. During my tenure I spearheaded the launch of a news aggregation service which, (along with the preceding PR campaign) increased site traffic by close to 300 percent. Along with this my content and optimization strategy for the Fb page increased the pages online community from just over 5000 to over 15000 fans within a 4 month period.

Asiatic Center, Banani, Dhaka

Asiatic JWT is one of the countries largest 360 degree marketing agency and the local affilaite for J. Walter Thompson the global advertising gaint. As the sole English copywriter I was in charge of developing creative campaigns for all the brands across the companies’ portfolio. I was the creative lead for Airtels(Telecommunication Company) blackberry campaign, HSBC’s Business Excellence awards 2012, and Ollo internets’ launch campaign to name a few.

Bachelor’S Degree, Media And Cultural Studies

Ecommerce Accelerator Enhanced Certificate, Ecommerce

I have just finished Level 2: Enhanced Ecommerce Course.

Diploma Of Arts, Communication And Media Studies

Canadian International Matriculation Programme, International Business/Trade/Commerce

Gcse, General