Rifaqat Rasheed Email & Phone Number

Dhaka, BD

Dhaka, Bangladesh

Dhaka, Bangladesh

This business was started by 5 friends looking to combine their competencies to create value in the CPG distribution industry in Bangladesh. We identified that green beauty was an untapped space in the local market with majority of the current offering being imported through the grey market with no concerted distribution or marketing efforts. This led us.

Dhaka, Bangladesh

Bangladesh

• Perfetti Van Melle is one of the world's largest manufacturers and distributors of confectionery and chewing gum with net sales of £2.2 bn across 150 countriesI lead the Organized trade team for Bangladesh which.
• Transformed the Route to market and sales investment model to drive down cost to serve by 33%.
• Created and Implemented 6-point merchandising planogram to drive instore execution which has resulted in 53% YTD growth (Oct'22)
• Created the framework and trained the brand team to execute the 7 Omnichannel model of ecommerce merchandising
• Created Pharmaceutical sampling model to tap into the latent pharma gifting industry resulting in a whopping 173% Year to date growth for the B2B channel (Oct'22)
• Created the portfolio roadmap to ensure a margin accretive channel by the Year 2024

Dhaka, Bangladesh

• Unilever is one of the world's largest manufacturers and distributors of consumer-packaged goods in the world with an annual revenue of €52.44 bn across 190 countriesI managed the Ecommerce business for the Bangladesh.
• Consistently drove high performance with a 3-year CAGR of 80% (2017-2020)
• Increased channel market share from only 24% to 41%
• Used promo mix strategy to improve gross margins from 41%-45% and created a margin accretive channel for the business
• Drove best in class online merchandising through implementation of the 7omnichannel framework, ensuring a 90% perfect store online score
• Created unique promo modalities which provided significant fuel for growth -Powerpacks-Regime building Combos which contributed 5% to growth in 2021 -Priority portfolio- Always on promo 84% contr. to growth in 2021

Bangladesh

Dhaka

In this role i was responsible for developing the local E-commerce channel for some of the top food & nutrition brands in the world. When I joined I was the first E-commerce professional in the country working for the manufacturing industry. The core job primarily was to develop the necessary internal infrastructure and external partnerships to ensure that.

Hs 34, Rd 10, Block D, Banani Dhaka

Development firm for Mobile application and Standalone marketing platformsI served two roles within Hackhouse Consulting Ltd. I manage online communities and corporate sponsored events. Within this role I grew our companies’ online fanbase from 0-35,000+ within the space of 5 month. My other role within the company is project manager for Callspring, one of.

GP House, Bashundhara, Dhaka

IT solutions CompanyIn this role I was the in house resource for marketing and developing value added services for Pipilika.com, Bangladesh's first and only search engine. During my tenure I spearheaded the launch of a news aggregation service which, (along with the preceding PR campaign) increased site traffic by close to 300 percent. Along with this my.

Asiatic Center, Banani, Dhaka

Asiatic JWT is one of the countries largest 360 degree marketing agency and the local affilaite for J. Walter Thompson the global advertising gaint. As the sole English copywriter I was in charge of developing creative campaigns for all the brands across the companies’ portfolio. I was the creative lead for Airtels(Telecommunication Company) blackberry.

Bachelor’S Degree, Media And Cultural Studies

Ecommerce Accelerator Enhanced Certificate, Ecommerce

I have just finished Level 2: Enhanced Ecommerce Course.

Diploma Of Arts, Communication And Media Studies

Canadian International Matriculation Programme, International Business/Trade/Commerce

Gcse, General