Rijoy Thanalil Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

• Campaign Planning, Automation & Evaluation: Planning, automation and evaluation of different campaigns through different channels. Generated an incremental sale of 11 Crore in last financial year & Hand hold campaign generating an average incremental sale of 17 lakh a month.• Market Basket Analysis: For Hand holding and Category upsell campaigns. • Customer Segmentation: For better campaign planning and targeting: RFM (Recency Frequency Monetary) method, KNN algorithm, KPI’s based behavioral segmentation • CRM KPI Report (PowerBI Version): Customer segment – Category – Channel level report with MOM and YTD view.• Co-Located Store Analysis: A cross-concept analysis• Winback Scoring Model: Developed a scoring model to identify the most promising lapsed customers for the winback campaign, leading to a 10% increase in response rate compared to traditional targeting methods.

Bengaluru Area, India

● Created tools and reports to streamline day-to-day store operations, covering multiple aspects of the retail business including supply chain management, procurement, store operations, and marketing.● RCA (Root Cause Analysis): To identify areas of concern and implemented corrective measures using time series forecasting technique (Prophet)● Stock out And Excess Purchase Alarm: Developed an alert system for stock outs and excess purchases to optimize inventory management and space utilization. ● Shelf Replenishment: Created a window-based reminder system for top SKUs based on hourly demand to ensure timely shelf replenishment. ● Private Label Analysis: Analyzed private label products to enhance their sales share in existing categories and assessed the feasibility of introducing new products.● Progressive Rebate and Supplier Negotiation: Negotiated with suppliers to secure progressive rebates and increase back margins.

Diploma, Bigdata Analytics

Master Of Science, Agricultural Statistics

Bachelor'S Degree, Agriculture, Agriculture Operations, And Related Sciences

Master'S Degree, Statistics