Rikita Dsouza Email & Phone Number

Cork, Ie

Cork, County Cork, Ireland

At SWI, I manage and execute global demand generation campaigns for our observability solutions. Software marketing presents an exciting intellectual puzzle that keeps me engaged and eager to learn every day. My key responsibilities include: - Establish specific campaign strategies and goals based on business objectives.- Develop full-funnel global campaign plans and program mix, including Awareness, Demand Generation, and Engagement.- Work cross-functionally with product marketing, design, events, channel, sales teams, go-to-market, and brand marketing to define campaign content, assets, creative structure, and campaign activation.- Oversee the development of core content and assets deployed in the campaign, mapping to each stage of the buyer’s journey.- Build, launch, and manage campaigns on multiple platforms.- Supervise the execution, monitoring, and measurement of marketing campaigns and their success.- Compile regular reports of campaign performance and results and resolve issues as needed.Improve new campaigns using data and feedback from existing and previous projects

Ireland

A firm believer in lifelong learning, I made a leap from agencies to the B2B world of Agriculture and Farming at Genfitt. Embracing the vast potential of this industry in Ireland, I've immersed myself in crafting and driving their digital marketing strategy.- Produce and publish valuable content tailored to B2B customers across UK and Ireland. Ensure brand consistency incopy through tone and design styles.- Strategically distribute content across emails, social media, CRM, and website, tracking campaign effectiveness foroptimal engagement using marketing automation tools such as Funnel.io. Stayed up to date with industry trends andbest practices to enhance marketing performance.- Utilize analytics tools (Google Analytics, Mailchimp, Meta Business Suite, Power BI, LinkedIn & Instagram) to monitorperformance. Track key social media metrics to present reports to leadership.- Support marketing manager and leadership with collaborative initiatives that align with business objectives.- Manage social media calendar, posting and engagement levels across channels to scale brand awareness.- Enhance Genfitt's B2B reputation through exceptional service, core values, and positive customer experiences.- Primary marketing liaison with sales and product management teams to drive targeted marketing campaigns tailoredto the agriculture industry, and direct marketing efforts across online and offline channels.- Undertake day to day CMS management to update content and news on the Genfitt Website ensuring all content meets SEO best practices. Conduct website audits and track key website performance metrics using Google Datastudio for reporting.- Created multiple email campaigns targeted towards different segments while following email marketing bestpractices.

Galway, County Galway, Ireland

Embarking on a short career break to pursue my Masters in Digital Marketing has been nothing short of life-changing. This journey expanded my horizons and honed my skills across a spectrum of modules:Consumption & SocietySocial Media Marketing TheoryInbound Marketing & Content Creation (My Personal Favorites! 🌟)Research MethodsMarketing Performance & ProductivityServices MarketingApplied Marketing Project (Yes, I dove in again!)Digital Metrics & AnalyticsDigital Sales ManagementStrategic Brand ManagementDigital Marketing Strategy (Another Top Pick! 🚀)Marketing Analytics (Definitely a Favorite! 📊)Social Marketing & Sustainability🔗 While these modules laid the foundation, what truly set my passion ablaze were hands-on projects. During my studies, I had the privilege to:🌐 Craft engaging landing pages using HubSpot and Wordpress📧 Dive into the world of email marketing tools and google analytics🔍 Dive into SEO and PPC campaigns, crafting one for a garden center in Ireland.🌱 These experiences brought the digital marketing world to life for me

Bengaluru, Karnataka, India

At Bubble, I managed digital marketing campaigns across various industries, but I found my passion in e-commerce and automation strategy. I immersed myself in Shopify and Klaviyo, focusing on revenue-driven e-commerce funnels that truly excited me- Managed the execution of digital marketing campaigns across categories such as health and wellness, FMCG,fashion, fintech, real estate etc. using content, email, and paid social media- Owned relationships with key stakeholders and effectively managed 3rd party vendors to achieve marketing objectives- Worked with agencies on PPC and SEO campaigns and monitoredgoogle analytics to offer recommendations for improvement.- Tracked performance of social media metrics with quarterly reporting on brand performance- Conducted thorough analysis of competitors, customer groups and identified customer needs and preferences.- Collated and prepared insights on campaign performance for various stakeholders and created strategic marketingplans.- Creatively employed marketing automation tools to optimize budgets and maximize marketing ROI.- Created high-quality social media marketing plans to scale brand awareness and grow followers across Facebook, LinkedIn and Instagram.

Bangalore Urban, Karnataka, India

Bengaluru, Karnataka, India

- Developed a blog strategy in key with the products/features of Zilingo's trade marketing services. - Developed multiple research-driven articles/case studies in line with the brand's tone of voice and philosophy. - Conducted extensive research, proofread, and edited blogs independently with little to no supervision.

Bengaluru Area, India

- Independently developed a digital marketing strategy in line with the brand's key philosophy while determining customersegments, targeting and positioning strategy.- Monitoring digital, new media trends, and competitor offerings to identify or improve current product offerings, andidentified customer needs and preferences- Created high-quality content across multiple platforms such as websites, landing pages, presentations and emails.- Preparation of monthly, quarterly, & annual performance reports with active suggestions to be implemented on thebrand.- Acted as the brand custodian, ensuring all content aligned with the brands tone and personality.- Collaborated cross-functionally with media, accounts, design & creative & website departments to meet commonobjectives.- Ensuring effective use of monthly media budgets & suggesting ways to optimize campaign results or lead generation.- Monitored content performance and campaigns to identify areas for improvement and data-driven decisions.Notable achievements:- Successfully developed and established a niche B2B brand Workspaces by Brigade on social media- Drove significant traffic for India’s first digital fashion reality show launched on the Myntra Shopping App. Coreobjectives included increasing app installs and show viewership.o 500+ digital assets scaled up on social media that generated about 220 M+ impressions and 47Mengagements.o Awarded a gold and bronze accolade at the Digiplus Marketing Awards for exceptional efforts on MFS.- Executed & planned a lockdown influencer marketing campaign; #TheKitchenIsForEveryone for Betty CrockerIndia (General Mills)o taking around 40+ influencers live on Instagram in 45 days.o Influencer assets scaled up on social generated 24Million + engagements and led to a 40% increase in sales

Bengaluru, Karnataka, India

Bengaluru Area, India

- Assisted with audit work pertaining to the Wealth and asset management sector at EY- Performed realised gain/loss testing, N1A filings for mutual funds and completed audit of MF, for 3 consecutive cycles delivering end product to manager for review with minimal supervision. - Received raw excel files from client, updated them with ties to supporting documents. - Collected documents from client and third party in order to tie out amounts to the trial balance of the MF. Performed various recalculations to ensure they flowed to the line items in the financial statements. - Independently Performed test of control procedures for 2 consecutive cycles for multiple processes.- Communicated with client fund managers and the audit team both local and onshore to resolve any discrepancies or differences arising during the audit process.- Awarded for good performance within 8 months on the job.

Mangalore Area, India

Inventory management and cost cutting techniques were the focus of this internship. Identified challenges faced during procurement and effective inventory management.

Master Of Science - Msc Digital Marketing, 2:1 (Second Class Honours)

Ranked among the top 100 programs in Digital Marketing across the World based on QS World Rankings!

Bachelor Of Commerce (Bcom) At St Agnes College, Business/Commerce, General, First Class (Distinction)

Activities and Societies: Public speaking, debating, communications.

High School Diploma, General, 1 To 12Th