Riley Oliphant Email & Phone Number

Draper, Utah

Generated strategic content plans to drive cohesive messaging. Curated images and clips based on creative needs, budget and timelines. Updated a comprehensive style guide to build the brand’s voice and ensure trademark compliance. Rewrote web copy and optimized site SEO to double site engagement.

Created and implemented a marketing and public relations strategy. Implemented an editorial calendar and social content guidelines increasing online engagement by 40% within 2 months. Developed media listings and press kits. Prepared reports on media analytics as well as external and internal marketing campaigns

Researched, outlined, wrote, edited, and proofread editorial and copy to transform marketing content into engaging and brand-relevant conversations. Managed department accounts and carried out strategic campaigns for performing arts groups and events. Wrote 12 press releases monthly placing 90% of stories pitched. Developed content marketing materials for web and print.

Audited the social media for 93 hotels in the Caribbean and Latin America Region. Supervised 6 students to create, test and pilot proposed social media strategy with original content. Ran budgeted Facebook ad campaigns to generate over 1000 follows, increase expected engagement by 84% with 50 average engagements per post within 4 weeks. Tracked performance and presented a research-backed regional social media plan to the Vice President of E-Commerce and Marketing.

Wrote and edited the stories of minorities with the help of social media and digital asset teams. Crafted a style guide to build the brand's voice for future content creator's. Trained and supervised Junior Writers.

Performed extensive background research to thoroughly understand the current situation of Intermountain Healthcare. Conducted a focus group with Intermountain’s patient. Crafted a survey to answer Intermountain’s research questions and verify focus group findings. Analyzed survey results in SPSS, running various statistical tests to verify accuracy of results.

Created a training manual and program to direct 8 student employees. Designed a database to manage and locate an inventory of over 3,000 items. Provided customer service and guest assistance to over 200 people a day. Conducted monthly reports calculating the overall efficiency of the Lost and Found. Lead monthly staff meetings and training sessions

Wrote 2 news articles a week to contribute to the General Campus Beat. Awarded the "Most Reliable Reporter" at the News Desk.

Planned and carried out PR/Marketing events directed towards increasing literacy in an economically and educationally disadvantaged public. Handled various clerical and bookkeeping duties such as daily updating logs and databases.Updated calendars, placed community calendar two weeks ahead of schedule. Coached a diverse community with literacy and communication skills, conducting an average of 8% of all monthly tutoring sessions. Collected, organized, filed and mailed donation information for a non-profit organization. Wrote press releases for local news and radio stations about company events.

Bachelor Of Arts (B.A.), Communications: Public Relations

Activities and Societies: Public Relations Student Society of America, Rhetoric Student Assoication

High School Diploma