Riley Sinclair Email & Phone Number

La Puente, Ca, Us

La Puente, Ca, Us

Roswell, Ga, Us

Atlanta, Georgia, Us

Drove the strategy behind product roadmaps and backlogsWorked with and led highly collaborative, cross-functional agile teams Delivered results for desktop, mobile, & app designs, for example:o 4.6 Google Play rating for MyCricket app, as of 12/19o 4.6 App Store rating for MyCricket app, as of 12/19o Improved Auto Pay take rates across all digital channelso 25% lift in successful log in attemptsLed design thinking sessions and customer journey mapping workshops, resulting in key projects that positively impacted KPIs across digital channelsMade design decisions informed by usability results, research, data from analytics tools such as Google Analytics and FullStory, business goals, and customer expectationsTranslated all of that into functional and dynamic prototypes and user flows using AxureWorked as part of a team on several award-winning designs

Atlanta, Ga, Us

- Focus on cross-channel and mobile-first/responsive design- Worked closely with ecommerce stakeholders and developers- Led a team to develop a digital purchasing flow with the highest usability rating we’ve had to date - Worked quickly to produce designs in an agile development structure- Translated business requirements, analytics, customer comments and usability findings into sound UX strategy and design- Led highly-collaborative teams of cross-functional members- Helped create cross-channel user testing plans- Used journey mapping/customer experience mapping, personas and other tools to concept and focus design efforts

Atlanta, Ga, Us

Information Architecture- Focus on cross-channel and mobile-first/responsive design- Worked closely with ecommerce stakeholders and developers- Played key role in developing digital purchasing flow that scored high in user testing- Worked quickly to produce designs in an agile development structure- Delivered on cross-channel UX design strategies and tenets- Worked in highly-collaborative cross-functional teams- Helped create user testing plans that spanned across channels- Integrated analytics, customer comments and business needs into design solutions- Used journey mapping/customer experience mapping, personas and other tools to concept and focus design effortsContent Strategy- Created and executed on mobile-first/responsive content strategy using metrics, SEO, usability findings and business goals/requirements- Collaborated with UX team to shape the IA and design- Worked closely with ecommerce stakeholders and developers- Worked quickly to produce content in an agile development structure- Led team of authors to deliver on content strategy

Atlanta, Ga, Us

- Analyzed metrics, SEO, and usability to develop content- Worked closely with ecommerce stakeholders and development- Collaborated with UX team to shape the IA and design- Developed production content using TeamSite - Created and maintained voice and writing standards

Atlanta, Ga, Us

- Used Adult Learning Theory principles to craft learning programs and supporting materials (lesson plans, guides, WBTs, presentations)- Created printed and online instructional guides and training materials - Created web-based training modules using Flash and Captivate- Helped create and maintain department content standards- Conducted in-person and online training sessions- Created graphics, including logos, charts, and icons

- Curate hundreds of hours of content (350 +) to ensure a good fit with the con's themes and mission- Interact with hundreds of panelists and guests- Create and deliver panelist training materials- Conduct in-person panelist training- Collaborate with departments across the organization - Technical: make sure panelists have the right equipment at the right times - Registration: Make sure panelists can pick up their badges - Security: Prepare for events with ID checks and large audiences- Work with account managers at the venues to ensure room layouts are correct

Each year, I coordinate with hundreds of panelists to build a schedule of diverse programming that spans 3 days, which results in over 260 hours of content. In addition to scheduling, I'm responsible for all communication, training and any other support our panelists need.

I travelled abroad and taught English to South Korean children ages 4-12.

Bachelor Of Science, Technical Communication

Incomplete B.S., Media Arts And Animation