Riley Cerda Email & Phone Number

Sacramento, California, United States

● Managed the status of local and national accounts in preparation for yearly Farm-to-Fork events, such as Legends of Wine, Tower Bridge Dinner, and the Farm-to-Fork Festival● Created and presented custom proposals, contracts, and fulfillment reports for partners and sponsors● Coordinated projects with other departments to ensure the execution of agreed deliverables, such as updating the Sacramento365 website, editing newsletters, and supporting the on-site events team● Acted as a board member on the diversity, equity, and inclusion committee

Sacramento, California, United States

● Managed the promotion and fulfillment of on-air and online contesting for the FM stations, KNCI, KYMX and KZZO● Created and scheduled digital content for the station’s websites and e-blasts as well as their social media pages ● Coordinated with the sales team to ensure proper execution of promotional efforts and events while following applicable laws regarding advertising standards ● Recorded and produced content for on-air promotions and commercials ● Hosted Saturday Night Honky-Tonk, a weekly music show, on New Country 105.1, KNCI-FM

Fair Oaks, California, United States

● Created, scheduled, and monitored the spa’s social media content● Updated physical marketing materials, such as spa menus and brochures● Responsible for organizing product deliveries and making sure that all sales floor shelves were properly stocked.● Provided excellent customer service while assisting clients by scheduling appointments, answering questions about memberships, and recommending products or services

Goshen, Indiana

● Managed staff development and team participation as well as the flow of daily operations

Goshen, Indiana

● Hosted and produced a morning show with alongside a team of students

Goshen, Indiana

● Coordinated the introduction of new music, created daily program logs, and planned on-air features with promoters and artists

Goshen, Indiana

● Tracked donation drive funds and organized weekly promotional content while maintaining a consistent presence on The Globe’s website, Facebook and Instagram pages

Goshen, Indiana

● Contributed news stories and feature articles to the Goshen College newspaper as a researcher, writer and editor

South Bend, Indiana Area

● Voice-tracked a weeknight Hot AC radio show, on Froggy 102.7, WAOR-FM ● Recorded and produced content for on-air promotions and commercials● Participated in remote broadcasts and events as on-air talent and promotional staff for the cluster’s FM stations, WAOR, WBYT and WRBR