Richard Mullins Email & Phone Number

Ireland

Ireland

Dublin, County Dublin, Ireland

• Report to Head of Communications in global renewable energy company which develops, constructs and operates wind and solar power assets in diverse markets.• Responsible for all brand-related external communications, targeting key audiences of government, policy-makers, investors, supply chain and general public.• Work with senior internal stakeholders on developing, pitching and publishing thought-leadership pieces, building company authority as solutions-focused energy developer.• Lead production process for Annual Sustainability Report 2022. Designed and delivered extensive promotional campaign, exceeding all KPIs.• Lead global rebrand project, implementing new brand identity in Europe, LATAM, Africa and APAC markets. Established team of Global Brand Champions to roll out on time and budget.• Collaborated with PR agency on successful delivery of Global Reputation Audit 2022.

Dublin, County Dublin, Ireland

• Report to co-founders of start-up PropTech company, specialising in IoT and cloud-based solutions for blue-chip firms in real estate, financial services and professional services.• Devise a comprehensive marketing strategy with three clear objectives – revenue growth, brand and thought-leadership, executed across six integrated pillars, with defined KPIs.• Lead and implemented company rebrand, positioning company as market leading provider of data solutions across varying market segments, targeting senior decision-makers.• Revamp of all relevant channels, with a focus on LinkedIn, creating quality, daily posts based on prevailing themes, campaigns and relevant current affairs.

County Dublin, Ireland

• Report to COO (Ireland) of leading global home care company, devising and delivering on short-, medium- and long-term initiatives covering brand, sales, content, PR and communications, recruitment, strategic partnerships and thought-leadership.• Manage and collaborate with diverse range of stakeholders including global partners and peers, internal department heads, local managing directors and general managers, strategic partner organisations (state, private and not-for-profit) and third-party vendors (media buyer, digital marketing agency, design/print agency and publishing house). • Design and successfully deliver results-focused, research-based marketing solutions to business issues in a highly competitive environment.• Collaborate with Head of Brand, Digital and Strategy on planning and execution of weekly, monthly, quarterly and annual marketing activity, KPI setting, monitoring and reporting.• Manage significant marketing budget and report on ROI of same.

Dublin

Marketing & Digital Media Manager at ATI, the leading professional body for Accounting Technicians in Ireland.• Report to COO of professional accountancy representative body, serving 10,000 members in accountancy and finance, delivering on targets via integrated marketing campaigns.• Manage strategic and tactical marketing projects in collaboration with internal departments (education, membership, recruitment, compliance) and external stakeholders (business leaders, sponsors, accountancy bodies, lobby groups, regulatory bodies). • Manage range of service-providers including digital marketing, PR and design agencies.• Review and continuously improve suite of communications tools and marketing literature, ensuring superb levels of quality, impact and consistency across all output. • Implement integrated, benchmark-based communications strategy incorporating traditional/digital media, PR, social media and email marketing, achieving significant increases across all metrics. • Manage editorial calendar for three eZines, delivering relevant and strategically aligned content, achieving excellent open and click-through rates.• Plan and execute press releases, achieving significant media coverage.• Interview and champion Institute stakeholders in communications activities and media.• Own branding and communications for flagship Institute events (Annual Conference, Annual Dinner, Conferring Ceremonies), including brochure production, speech-writing and PR.

Dublin

Digital Marketer at Brady & Associates, Chartered Tax Advisers, Accountants, Auditors and IT Advisory.Design and implementation of content-led, integrated B2B digital marketing strategy aimed at client acquisition, conversion and retention, including:• Full website design based on customer/competitor research, current digital marketing best practice and SEO principles.• Segment-based landing pages and client offers.• Design, development and maintenance of all social media channels – Facebook, Twitter, LinkedIn and Google+. Focus on organic growth through dissemination of original content, complemented by successful paid campaigns.• Design and delivery of innovative newsletter to client list, which consistently beat industry average open and click-through rates.• Integrated online/offline B2B marketing campaigns targeting specific prospects.• Website maintenance, including analytics-based LPO activities. • Co-development of new service lines to meet emerging market needs.• Co-writing/proofreading of RFTs, meeting minutes and other business documentation.

Social media/web content management for Independent.ie, Ireland’s largest online news portal. Managing INM’s digital assets to maximise reach/engagement and eliminate legal/libel issues; collaborating with digital newsdesk on breaking news stories.

Dublin

• Write, edit and design material for print and digital platforms, covering domestic and international news and business agenda; strong headline-writing skills, strong eye for detail and design.• Report to Independent.ie’s Head of Content, manage web editorial, digital content, UX, social media strategy. Train and manage team of 20 digital content editors.• Ensure content across three titles (Irish Independent, Sunday Independent, The Herald) is produced to exceptional quality standards while adhering to media law.• Focus on business and finance, personal and corporate banking, trade and investment, indigenous enterprise, asset management, personal wealth management, domestic and international markets, real estate and technology.• Contribute to update of INM editorial policy (courts, business, finance and politics) and continuous improvement of style guides and digital/print production processes.• Designed and rolled out a series of best-practice and training manuals. • Contribute occasional comment pieces on Sino-Irish trade.

Dublin

Copy editing, writing, re-writing, headline writing, fact-checking, legal checking and proofreading.

Beijing City, China

• Work with Head of Marketing and VP at Beyondsoft, an IT outsourced service-provider targeting blue-chip MNCs. • Plan and create digital, video and print promotional materials to drive acquisition, conversion and retention, positioning company as #1 Chinese service-provider in the industry.• Led overhaul of website and other digital touchpoints.• Plan and create corporate and product presentations based on company or department strengths and competitor analyses.• Create and maintain SEO website content; write case studies, email marketing campaigns, company newsletter and press releases; ‘translate’ tech-speak into accessible copy for wider audiences.

Beijing City, China

• Copy editing, writing, editorial planning.

Beijing City, China

• News editing, radio production. Created, hosted and produced my own chat show; co-produced and co-hosted station’s flagship ‘Biz China’ show. Won 'Special Contribution Award' for chat show 'Talking Matters' at CRI Awards 2003.

Master'S Degree, Digital Marketing & Analytics, 2.1

Modules: Consumer-led Market Research, Data Analytics I&II, Value-driven Strategic Marketing, Campaign Planning & Budgeting, Online &.

Pg Dip Management & Marketing (Level 9), Digital Marketing, Grade: Distinction

Subjects: Finance, Economics, Contemporary Management, Marketing, Strategic Marketing Management, Integrated Marketing Communications.

Hrm

Subjects: Accounting, Personnel Management, Industrial Relations, Economics, Management Information Systems, Business Administration, Law.