Richard Mullins Email & Phone Number

Ireland

Dublin, County Dublin, Ireland

• Report to Head of Communications in global renewable energy company which develops, constructs and operates wind and solar power assets in diverse markets.
• Responsible for all brand-related external communications, targeting key audiences of government, policy-makers, investors, supply chain and general public.
• Work with senior internal stakeholders on developing, pitching and publishing thought-leadership pieces, building company authority as solutions-focused energy developer.
• Lead production process for Annual Sustainability Report 2022. Designed and delivered extensive promotional campaign, exceeding all KPIs.
• Lead global rebrand project, implementing new brand identity in Europe, LATAM, Africa and APAC markets. Established team of Global Brand Champions to roll out on time and budget.
• Collaborated with PR agency on successful delivery of Global Reputation Audit 2022.

Dublin, County Dublin, Ireland

• Report to co-founders of start-up PropTech company, specialising in IoT and cloud-based solutions for blue-chip firms in real estate, financial services and professional services.
• Devise a comprehensive marketing strategy with three clear objectives – revenue growth, brand and thought-leadership, executed across six integrated pillars, with defined KPIs.
• Lead and implemented company rebrand, positioning company as market leading provider of data solutions across varying market segments, targeting senior decision-makers.
• Revamp of all relevant channels, with a focus on LinkedIn, creating quality, daily posts based on prevailing themes, campaigns and relevant current affairs.

County Dublin, Ireland

• Report to COO (Ireland) of leading global home care company, devising and delivering on short-, medium- and long-term initiatives covering brand, sales, content, PR and communications, recruitment, strategic.
• Manage and collaborate with diverse range of stakeholders including global partners and peers, internal department heads, local managing directors and general managers, strategic partner organisations (state, private.
• Design and successfully deliver results-focused, research-based marketing solutions to business issues in a highly competitive environment.
• Collaborate with Head of Brand, Digital and Strategy on planning and execution of weekly, monthly, quarterly and annual marketing activity, KPI setting, monitoring and reporting.
• Manage significant marketing budget and report on ROI of same.

Dublin

• Marketing & Digital Media Manager at ATI, the leading professional body for Accounting Technicians in Ireland.
• Report to COO of professional accountancy representative body, serving 10,000 members in accountancy and finance, delivering on targets via integrated marketing campaigns.
• Manage strategic and tactical marketing projects in collaboration with internal departments (education, membership, recruitment, compliance) and external stakeholders (business leaders, sponsors, accountancy bodies.
• Manage range of service-providers including digital marketing, PR and design agencies.
• Review and continuously improve suite of communications tools and marketing literature, ensuring superb levels of quality, impact and consistency across all output.
• Implement integrated, benchmark-based communications strategy incorporating traditional/digital media, PR, social media and email marketing, achieving significant increases across all metrics.

Dublin

• Digital Marketer at Brady & Associates, Chartered Tax Advisers, Accountants, Auditors and IT Advisory.Design and implementation of content-led, integrated B2B digital marketing strategy aimed at client acquisition.
• Full website design based on customer/competitor research, current digital marketing best practice and SEO principles.
• Segment-based landing pages and client offers.
• Design, development and maintenance of all social media channels – Facebook, Twitter, LinkedIn and Google+. Focus on organic growth through dissemination of original content, complemented by successful paid campaigns.
• Design and delivery of innovative newsletter to client list, which consistently beat industry average open and click-through rates.
• Integrated online/offline B2B marketing campaigns targeting specific prospects.

Social media/web content management for Independent.ie, Ireland’s largest online news portal. Managing INM’s digital assets to maximise reach/engagement and eliminate legal/libel issues; collaborating with digital newsdesk on breaking news stories.

Dublin

• Write, edit and design material for print and digital platforms, covering domestic and international news and business agenda; strong headline-writing skills, strong eye for detail and design.
• Report to Independent.ie’s Head of Content, manage web editorial, digital content, UX, social media strategy. Train and manage team of 20 digital content editors.
• Ensure content across three titles (Irish Independent, Sunday Independent, The Herald) is produced to exceptional quality standards while adhering to media law.
• Focus on business and finance, personal and corporate banking, trade and investment, indigenous enterprise, asset management, personal wealth management, domestic and international markets, real estate and technology.
• Contribute to update of INM editorial policy (courts, business, finance and politics) and continuous improvement of style guides and digital/print production processes.
• Designed and rolled out a series of best-practice and training manuals.

Dublin

Copy editing, writing, re-writing, headline writing, fact-checking, legal checking and proofreading.

Beijing City, China

• Work with Head of Marketing and VP at Beyondsoft, an IT outsourced service-provider targeting blue-chip MNCs.
• Plan and create digital, video and print promotional materials to drive acquisition, conversion and retention, positioning company as #1 Chinese service-provider in the industry.
• Led overhaul of website and other digital touchpoints.
• Plan and create corporate and product presentations based on company or department strengths and competitor analyses.
• Create and maintain SEO website content; write case studies, email marketing campaigns, company newsletter and press releases; ‘translate’ tech-speak into accessible copy for wider audiences.

Beijing City, China

• Copy editing, writing, editorial planning.

Beijing City, China

• News editing, radio production. Created, hosted and produced my own chat show; co-produced and co-hosted station’s flagship ‘Biz China’ show. Won 'Special Contribution Award' for chat show 'Talking Matters' at CRI.

Master'S Degree, Digital Marketing & Analytics, 2.1

Modules: Consumer-led Market Research, Data Analytics I&II, Value-driven Strategic Marketing, Campaign Planning & Budgeting, Online &.

Pg Dip Management & Marketing (Level 9), Digital Marketing, Grade: Distinction

Subjects: Finance, Economics, Contemporary Management, Marketing, Strategic Marketing Management, Integrated Marketing Communications.

Hrm

Subjects: Accounting, Personnel Management, Industrial Relations, Economics, Management Information Systems, Business Administration, Law.