Rinat Minnebaev Email & Phone Number

Serbia

ACHIEVEMENTS:— Advanced from a Performance Marketer position to Head of Performance responsible for the entire customer acquisition funnel for educational programs (managed a team of 9+ specialists) within 6 months.— Effectively managed budgets amounting to tens of millions monthly in the education sector, ensuring key company indicators were met.— Improved the ROI of Performance traffic by 40% based on last-click attribution (ROMI), enabling more funds to be invested in traffic acquisition.— For 2 months, took on the responsibilities of a CMO, leading the marketing department. Shaped the strategic direction and ensured stable operational activity during transitions, while maintaining stable business indicators.

Moscow, Russia

Worked in the direction of teaching interior design, Geometrium School— Increased the volume of advertising traffic by 266% compared to the initial indicators without loss of payback (more than 5 million advertising budget per month under management)— Developed and implemented a promotion that gave 31% of the company's monthly revenue in 4 days without investing in advertising— Increased the return on advertising traffic (ROMI) up to 570%+— Built a stable flow of customers within the unit-economy for a free event (70,000+ people attended the online marathon)– Organized the effective work of 3 departments in the management (in total, subordinate to up to 16 people)

Moscow, Russia

– Drawing up a long-term and short-term marketing strategy, planning and optimizing budgets, allocating department resources to effectively achieve financial performance— Managing the process of attracting customers in digital channels (advertising platforms Facebook, VK, YouTube, TikTok, Yandex Direct, MyTarget, Yandex Zen, advertising with opinion leaders)—Organization of constant tests of hypotheses along the customer funnel to increase revenue and make decisions based on numbers (Perfomance marketing and situational marketing)—Development and implementation of an analytics system to take into account the main indicators (payback tables by traffic sources, end-to-end analytics based on PowerBi)—Analysis of the competitive environment, creating a consumer portrait, researching customer experience and consumer preferences (analytics based on survey data of real students)— Launching an affiliate program to attract additional traffic— Creation of a strategy, media planning and implementation of email, messenger marketing— Organization from scratch of webinars, promotions for working with the database and its monetization, creating a marketing strategy to promote offline events— Creation and development of the site as a sales channel, preparation of landing pages for the company's requests

Moscow, Russia

— Built from scratch a marketing management system, analytics of the effectiveness of marketing decisions (Performance marketing).— Growth of Instagram account from 3 to 45 thousand subscribers.— Organized the sale of online courses for 411,000 rubles in 3 days without investment.— In total, I sold products for 4+ million rubles.