Maria (Mauxy) Rincon Email & Phone Number

Miami, Florida, United States

• Penetrate new segments through use of strategic marking initiatives. • Drove marketing initiatives to increase product visibility and market performance. • Develop and execute comprehensive marketing and branding strategies to drive brand awareness, increase market share, and achieve revenue targets.• Oversee the development and implementation of integrated marketing campaigns across multiple channels, including digital, social media, TV, radio, print, and events (Media Buy).• Collaborate with the CEO and the PR team on up-coming launches, new products, user testimonials, and events.• Plan and execute Experiential Marketing initiatives, event sponsorships and partnerships.• Cultivate strategic partnerships with key stakeholders, agencies, and media outlets to enhance brand visibility and maximize marketing ROI.• Analyze and report on marketing metrics, including website traffic, lead generation, and conversion rates.• Conduct market research and competitor analysis to identify market trends, customer insights, and opportunities for brand differentiation.• Collaborate with cross-functional teams, including product development, sales, and operations, to align marketing efforts and drive business growth.• Utilize data analytics and KPIs to measure campaign effectiveness, optimize marketing strategies, and deliver actionable insights to stakeholders.• Stay up to date with industry trends, emerging technologies, and best practices to drive innovation and maintain a competitive edge.• Trained, developed, coached, and mentored top performing staff, including Management-level team members.• Doubling sales intake goal for 2 consecutive years, by understanding the market, listening to consumer insights, and ascertaining strategic allocation of Marketing budgets in different media channels.

Nbc 6 Miami (Wtvj)

• Established and maintained relationships with key community stakeholders, including local government officials, community organizations, nonprofits, and educational institutions.• Worked closely with the VP of Marketing to develop Marketing campaigns to promote NBC 6 through traditional and new media channels.• Executed media buys, kept track of budgets, expenses, and inventory while arranging talent appearances at events and sponsorships.• Coordinated and executed community events, volunteer programs, and sponsorship initiatives to support community development and social impact goals.• Planned and optimized community outreach initiatives and activations at diverse events taking place in the community.• Worked closely with "NBC 6 in the Mix"(Entertainment Show) arranging celebrity visits, Instagram takeovers, digital promotion, and logistics, before, during and after the show (cross-promotion).

Nbc 6 Miami (Wtvj)

• Conceptualized digital marketing campaigns to promote NBC 6's image and news stories on different social media channels.• Collaborated in the planning and execution of all station community outreach initiatives.• Revamped the development of station’s press releases and external communication.• Coordinated talent participation in community events.• Ordered and kept track of merchandise inventory.• Created and analyzed SEO and Google AdWords Campaigns to promote NBC 6 image and special news stories.• Ensured all new content is fully on-boarded & prepared for scheduling.• Worked closely with the Content Operations team to provide back-up programming and contingency plans.

Telemundo 51 Miami (Wscv)

• Created collateral design and motion graphics for on-air /off-air graphics, lower thirds, title sequences, ads, and promotional materials.• Adapted designs for different platforms, including broadcast, social media, and digital platforms.• Collaborated closely with producers, directors, and editors to understand project objectives and ensure visual consistency with the show's brand.• Developed motion graphics and visual effects using software such as Adobe After Effects and Cinema 4D.• Managed multiple projects simultaneously, adhering to tight deadlines and delivering high-quality designs.• Contributed to brainstorming sessions, offering creative ideas and solutions to enhance the visual storytelling of TV shows.• Awarded with 3 EMMY® Suncoast and 1 Sunshine State Award for collaboration in an array of successful multimedia and digital campaigns.

Coral Gables, Fl

•Developed comprehensive marketing strategies to enhance client brand visibility and reach.•Oversaw the development of the company's website and managed its social media accounts to ensure effective online presence.•Implemented Google AdWords campaigns to drive targeted traffic and improve conversion rates.

Brickell Key, Fl

•Created and designed digital marketing campaigns to promote cookbooks effectively.•Developed layouts and covers for cookbooks, ensuring appealing and professional presentation.

Miami/Fort Lauderdale Area

• Identified fun and interactive ways to promote client's products and services on different types of activations around the city such as festivals, expos, sporting events through guerilla marketing.

Strategies For Leading Successful Change Initiatives, Marketing

Master’S Degree, Marketing

Bachelor'S Degree, Graphic Design

Associate'S Degree, Graphic Communications