Sales & Marketing Operations:-Overall achieving the Zonal sales targets (through Width and Depth sales), ensuring proper distribution plan, co-ordination of manpower planning, induction & ensuring cultural fit.Team Handling:- Team handled with proper PJP and business plan. Leading, mentoring & monitoring the performance of the team to ensure efficiency in business operations, meeting of individual & group targets.Implementing the strategies and procedures to achieve the set targets, & motivating the team.Modifying & implementing various BTL activities to increase the customer base.Formulating strategies and plans for maintaining market share.Tracking the own market share and competitors activity to maintain and gain the mkt share.Excellent in EXL and on time reporting and giving feed back to the top & Marketing Team for future plan.

Starting from Scratch-Had created a sustainable distribution network in Cash & Carry model against the back drop of 3 to 4 times back out from east market.Infra setup >Like Depot, Super Stockiest & DB Appointment >SO/DSM/SSM Appointment > Product Launch and Distribution in GT Chains >Responsible for Business Viability against manpower and others cost.• Planned and implemented proper Route Beat in the light of demographical thought and viability.• Train, motivate, guide & demonstrated a team of Sales Officer and Merchandiser/DBSM/SSM and optimally manage all sales and marketing resources.• Plan Route to Market - beat adherence, (SOS), stock availability, promo execution, asset execution.• Pre & post sales tracking & analysis of promotion effectiveness & new product launches with the Key account customer

Had Looked after the Distribution Channel of GT & MT Business, Sales promotion and BTL activity in Kolkata through a dedicated team. . Looking after the assigned territory of Bengal and Kolkata. . Channel management: General Trade, Institutional(HO-RE-CA) & MT . Responsible for Pre primary, Primary, Secondary as well as tertiary objective. . Distributor Management /Account Receivables . Conceptualization/Implementation of sales promotional plans. -New Launch planning execution and tracking to gain MC share. . Responsible for Training & Development of the SR and SO, Merchandiser & Promoter.