Risa Hoffman Email & Phone Number

Greater Salt Lake City Area

The PenBlade Safety ScalpelScalpel injuries continue to be a significant problem in the healthcare setting due to low adoption of safety scalpels, which have largely been rejected , due to a myriad of design problems: cumbersome blade activation, lack of user friendliness, lack of ambidexterity, a tendency to bend, low weight, balance issues, grip problems, poor line of sight, and ironically, lack of safety. The need for greater innovation and variety in safety scalpel designs has been a prominent theme in medical literature. PenBlade, Inc. has created a novel safety scalpel that is intuitive, ergonomic, and rigid. PenBlade is a safety scalpel with unique features: the suture-trimming groove, which both improves safety and can eliminate the need for suture-trimming scissors; and semi-passive retraction, which automatically retracts the blade when the button is released. These features increase the likelihood of blade retraction when passing or placing in a tray. The PenBlade design allows muscle memory (i.e., that of a click pen) to play a role in both intuitiveness and safety.

Portland, Oregon Area

Brandlive is a web-based live interactive video platform used by brands and retailers to conduct internal training and external marketing events featuring product experts on camera interacting in real-time with key audiences. The results are more consistent product stories, more engaged audiences, reduced go-to-market expenses, accelerated speed-to-market, and increased conversion. Brandlive bridges the gap between physical products and digital audiences for customers such as GoPro, Adidas, Levi’s, Nest, New Balance, Rockwell Tools, REI, Pottery Barn and Ace Hardware. Visit www.yourbrandlive.com

Manage relationships with 50+ clients in the Outdoor, Health, and Beauty markets. Successful experience in delivering strategic client recommendations, conducting monthly strategy meetings, establishing user acquisition and targeting goals, client software training, driving incremental product sales (quota driven), managing day to day operations, and travel to both client headquarters and industry events and tradeshows.

Provided support for key accounts manager. Responsibilities included coordinating between departments to ensure deadlines were met, assessing the needs of our customers, report creation, use of our online tools, managing online content, training manufacturers and reps onsite and online, and communicating product feedback from clients.