Roxane Isal-Partridge Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

Helping businesses increase customer retention through CRM strategy and transformation.http://www.craftscrm.co.uk

London, England, United Kingdom

Building a new department from scratch, ramping up to a team of 3 permanent head count after 18 months.- Getting organisational buy-in and investment to secure the future of CRM as a critical function for the organisation.- Creating a contact strategy to enable long term incremental uplift in supporter engagement.- Relaunching BAU planning process and.

London, Greater London, United Kingdom

London, United Kingdom

• Heading up CRM & Consumer strategy as well as product development for Universal Music’s UK labels. Managing label relations from Digital Managers to label Presidents, across 10 labels and 50+ users.1. CRM & Consumer.
• Head up overall strategy regarding Email and Facebook Messenger campaigns from Universal Music
• Collect and leverage Social Data across all marketing channels, ensuring the acquired data is usable and accessible to marketing teams for a better understanding and targeting of the consumer.
• Provide actionable insight to each label based on their performance on email, D2C communications, database growth, and revenue across all consumer channels.
• Work with Universal’s internal digital media agency to implement Google’s DMP (Audience Centre), through thorough tracking of all websites, as well as the best use of 1st party data. Key Projects
• Devise and Implemented in-house products from start to finish.

London

London, United Kingdom

Provide in-depth insight through a blend of strategic, analytical and technology expertise to drive UMGI’s eCRM strategy throughout 40 international territories. Delivered projects through marketing consultancy across 3 succinct areas:1.International eCRM marketing strategy– Improved and enhanced fan engagement through providing bespoke analysis to.

- Plan and manage marketing projects that deliver strategic ROI-focused email marketing solutions. Comprehensive knowledge of email landscape, including marketing (best practice, customer driven strategy, benchmark reviews), email (deliverability and design), and technology (database development and custom solutions).- Maximise revenue by up-selling and.

As Email Campaign Manager:– Developed and refined eCRM strategy, deploying over 40 campaigns a month. Conducted qualitative research on buying behaviour triggered by online communications.- Increased revenue (75% increase on newsletter revenue) by implementing a more aggressive emailing strategy.As Digital Product Manager:– Responsible for all creative.

- Deployed marketing strategy for Guinness during Rugby World Cup and for Foster’s during Surf Championships. - Created promotional support, supervised logistics, and dispatched point-of-sale (POS) material to 900 bars/restaurants. - Planned and organised two PR events with tier-1 clients.

- Created a monitoring and reporting table of all 70 ongoing projects, which facilitated daily follow-up of database growth.- Enhanced and developed strategic plans for clients (major and independent record labels) to ensure regular solicitation of the database through exclusive content or contests.- Attended meetings with clients for briefs and.

- Managed 100% of logistics for five artists, from creating POS material and printing to drawing up artists' timetables.- Produced promotional and marketing material for newspaper, magazines, street marketing, and metro (subway) and supervised online marketing for product launches.- Worked closely with concert producers to organise major concerts and.

- Planned, created and ran online presence and online marketing campaigns of all artists from the Universal Music France roster- Developed, created, and implemented a music fan web community from scratch at a time when this was a new website development tool. The template is still used for artist web sites.- Created exclusive content by filming interviews.

Diplome Grande Ecoles

Education record

Ba, Media Arts