Vp Product Marketing, Oracle Database, Middleware And Analytics
Austin, Texas, Us
Led marketing for a $6.5b+ license software business that grew 23% in FY11. Led a 60-person Technology Product Marketing team that drove messages, content and direction for $90-$100m in marketing campaigns that drove demand generation as well as awareness, thought leadership and preference for this business. The team's key contributions included: direction, audience segmentation and key messages for 18 global marketing campaigns; led product launches and established new corporate events (e.g. Chief Security Officer (CSO) Summit and Enterprise Architecture Summit); content for Oracle field events and third party events; creative assets (movies/videos; interactive online assessments; variety of keynote formats); content for all online marketing including social media (with planning/analytic tools); SEM / Google Adwords, SEO, Webcasts, ebooks, and whiteboards. The business spanned 5 major product areas: 1) Cloud, Virtualization, Operating Systems and Systems Management: includes Oracle Public Cloud and Oracle Social Network; Platform-as-a-Service (PaaS) plus overall Cloud solution spanning public and private clouds and SaaS2) Databases, Big Data (Hadoop + NoSQL) and Data Integration: includes Oracle Database, Data Warehousing, Oracle Exadata Database Machine, Oracle Database Appliance, Oracle Big Data Appliance, MySQL, Oracle Data Integration, GoldenGate, Data Quality and MDM3) Business Intelligence (BI), Exalytics In-Memory (Analytics) Machine, Mobile BI, Hyperion Enterprise Performance Management (EPM) applications4) Security: Identity Management and Database Security5) Fusion Middleware, Java Platform and Developer Tools: includes all Oracle WebCenter products including portal, Enterprise Content Management (ECM), Web Experience Management (WEM) and enterprise social computing; SOA and BPM tools; WebLogic and GlassFish application servers; Oracle Exalogic Elastic Cloud (middleware appliance); all Java Platforms (Java SE, Java EE, Mobile & Embedded).