Joined Databricks at ~120 people and just north of $10m ARR run rate. Very fortunate to be a part of a an incredible growth journey: Databricks passed $1.5B revenue run rate at over 50% revenue year-over-year growth and employed 6,000+ Bricksters as of Fall 2023. We've built an incredible marketing team up from 5 people to ~200 in that time and created the Data Lakehouse category over the last couple of years.

Advised StreamSets CEO and VPs of Marketing on messaging and demand generation from Series A until its acquisition by Software AG.

Ran marketing for leading Self-Service Data Analytics platform and fastest-growing Analytics software startup for over 4.5 years, from relatively early stage (Series A) to pre-IPO● Revamped messaging and positioning to be unique, crisp, consistent, durable and put Alteryx at the forefront of the business analyst, Big Data analytics and self-service data analytics movements● Increased demand generation dramatically: ➔ Fueled significant software revenue growth during 4.5 years ➔ Grew business from 100 unique customer accounts to 2,100+ customers (50% large Enterprise) ➔ Grew lead flow from near non-existent to 180,000+ responders / year in target audience ➔ Built demand funnel that converts throughout funnel at best-in-class rates ➔ Took company from Sales-driven New Business to marketing generating ~70% of New Business ➔ Marketing influenced 65-70% of all Installed Base Upsell and Cross-Sell Deals● Raised awareness through combination of targeted PR and AR; SEO; aggressive organic and paid social media campaigns across LinkedIn, Twitter, SlideShare, YouTube and blogs (LinkedIn did Alteryx case study in 2013); plus partner and competitive marketing● Grew annual user conference from 250 attendees to 1,200 in four years; also ran first-ever European user conference with 500 attendees (after only 2.5 years of operation in region)● Launched European offices and fueled regional growth to 500 customers in first two years● Initiated Tableau partnership and led co-marketing with Tableau that drove significant awareness and demand for Alteryx, which now has 600+ joint customers with Tableau● Created thought leadership around Predictive Analytics, Data Blending and Analytic Cloud Apps● Built marketing team from 5 to 35 and retained key people for over four years; created a culture of marketing analytics, aggressive goals, compelling content and collaboration in marketing team

Led marketing for a $6.5b+ license software business that grew 23% in FY11. Led a 60-person Technology Product Marketing team that drove messages, content and direction for $90-$100m in marketing campaigns that drove demand generation as well as awareness, thought leadership and preference for this business. The team's key contributions included: direction, audience segmentation and key messages for 18 global marketing campaigns; led product launches and established new corporate events (e.g. Chief Security Officer (CSO) Summit and Enterprise Architecture Summit); content for Oracle field events and third party events; creative assets (movies/videos; interactive online assessments; variety of keynote formats); content for all online marketing including social media (with planning/analytic tools); SEM / Google Adwords, SEO, Webcasts, ebooks, and whiteboards. The business spanned 5 major product areas: 1) Cloud, Virtualization, Operating Systems and Systems Management: includes Oracle Public Cloud and Oracle Social Network; Platform-as-a-Service (PaaS) plus overall Cloud solution spanning public and private clouds and SaaS2) Databases, Big Data (Hadoop + NoSQL) and Data Integration: includes Oracle Database, Data Warehousing, Oracle Exadata Database Machine, Oracle Database Appliance, Oracle Big Data Appliance, MySQL, Oracle Data Integration, GoldenGate, Data Quality and MDM3) Business Intelligence (BI), Exalytics In-Memory (Analytics) Machine, Mobile BI, Hyperion Enterprise Performance Management (EPM) applications4) Security: Identity Management and Database Security5) Fusion Middleware, Java Platform and Developer Tools: includes all Oracle WebCenter products including portal, Enterprise Content Management (ECM), Web Experience Management (WEM) and enterprise social computing; SOA and BPM tools; WebLogic and GlassFish application servers; Oracle Exalogic Elastic Cloud (middleware appliance); all Java Platforms (Java SE, Java EE, Mobile & Embedded).

Ran product marketing for Oracle's Fusion Middleware business during period of brand creation, awareness building and tremendous growth in the business. Led marketing during time when Oracle moved from 5th-6th in middleware market to leadership position. Also led marketing efforts related to Security, Business Intelligence and Systems Management during most of this period.

Initially launched Sun ONE platform and led brand marketing strategy and messaging across Sun’s software product portfolio (primarily middleware) and Web Services platform. Then led the product management and product marketing team responsible for product strategy and marketing of Java 2 Enterprise Edition (J2EE) Platform & Sun's Application Server product.

Led product marketing team that drove product direction and outbound marketing for Java Platform. Responsibility spanned Java 2 Platform, Std Edition (J2SE), XML Pack, and 8-10 other point technologies (HotSpot VM, Java Plug-in, Security APIs, etc.). Promoted from Product Line Manager after 15 months in role.

Managed product management team in developer tools including Oracle Power Objects initially and then later led the transition to Java development tools and launched the first two releases of Oracle JDeveloper.