Rishabh Engineer Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

I am responsible for acquiring L&M + Media rights, strategizing partner collaboration to develop commercial opportunities, contract negotiation & day-to-day partner relationshipment managementL&M rights Acquisition -- Operating as the single POC for the ICC as a part of the long-term L&M contract renewal. Also managing B2B tie-ups for the Middle East & Subcontinental regions.- POC for 8 IPL teams & secured long term L&M rights of 4 IPL teams to create a strong L&M portfolio for the 2024 season- Bolster the Indian football portfolio by securing L&M rights of Mumbai City FC, Chennaiyin FC & Bengaluru FC- Ongoing commercial negotiation to secure L&M rights of global sporting brands/teams : WWE, UFC, Manchester United, Liverpool & ArsenalStrategic Collaboration -- Driving a commission/margin based commercial model by partnering with other merchandising partner of the IPL teams - Partnered with 8 brands maintaining 50% margin - Driving merchandise sales for partners by collaborating with ticketing partners - Strategized a first of its kind initiative in the IPL by helping partners collaborate with quick commerce companies to get jerseys delivered in 20 mins for ticket purchasers on match daysPartner Management -- Day to day relationship management with partners (franchise/teams, brands & manufacturers) to ensure efficient exchange of information & approvals for quick turnarounds- Ensuring a smooth payment process of MGs & Royalties to the partners during the year- Reviewing sales & social performance data to create weekly reports for partners to identify key revenue drivers & course correct ongoing initiativesContent Acquisition -- Single POC after securing the exclusive digital streaming rights for I-League, A-League, Pro Volleyball League & Para Asian Games- Analyzing & reviewing KPI’s of every event to identify new acquisition opportunities & build/change existing deals - Worked closely with the legal team in drafting key terms of the contract

Mumbai, Maharashtra, India

1) Brand PartnershipDevelop a long-term content strategy with brands with vision to create mutual value & maximize visibility for the diverse sports content broadcasted on the networkBrands partnered with or managed - Meta (Facebook & Instagram), YouTube, Snapchat, Twitter, Glance, Sharechat, Josh & Moj2) Digital Content Strategy & Monetization Actively working on structuring an extensive digital content strategy for Star Sports to optimize it's reach, visibility & discoverability across all social media platforms with an aim to develop a pipeline for content monetization3) Fan Club & Influencer Tie-UpsDeveloped a strong partnership with 60+ fan communities & influencers by integrating them in content & marketing initiatives across all sports to create an organic reach & engagement for Star Sports

Mumbai Area, India

Hero Indian Super League• Season 6: Implemented a regional & community focused fan engagement strategy collaborating with marketing teams & clubs to boost attendance - achieved an increase of 15% & 47% in the two core markets (Kerala & Kolkata respective)• Season 7: Delivered the first ever virtual fanwall for a sports league in India to engage with fans during peak pandemic - Achieved engagement with close to 2 lakh fans through the course of the leagueStar Re-Imagine AwardsPlanning & execution of Star India's one of the biggest marketing initiatives to recognize & incentivize the On-Air sponsor of IPL to encourage a continued partnership for the coming seasons• Curate & manage the entire content show flow of the award ceremony• Create a video from scratch for the main trophy reveal highlighting the story behind the trophy creation• Curating the main award trophy from scratch

Mumbai, Maharashtra

Star Sports Select Fan Club Strategized a new approach to increase visibility for the On-Air sponsor of Premier League on Star Sports Select - Create an intellectual property with 3 large format screenings a year as opposed to the existing 10 pub screenings maintaining the same budgetResult:• Direct engagement of sponsors with 2500 core fans per screening• Organic digital reach & on-ground participation by global entities like - Premier League, Liverpool, Chelsea, Bayern Munich• Revenue generated by participation from brands - Puma, Adidas, Fogg, Pernod Ricard• Star Sports Select Marketing team took up the IP as a strong avenue of promotion for the channel• Received an award for scaling up the property & boosting brand presence among core TG

Mumbai, Maharashtra

Managed Fan Engagement & Entertainment & Brand Activations in 2016 & 2017.• Planned & executed PKL's large scale grassroot initiative - KBD Juniors intra state tournament in Mumbai & Delhi - Engaging over 1000 kids in both cities • Managed on-ground Fan Engagement for the first ever Kabaddi World Cup in Ahmedabad – Connected with expats from the participating countries living in Gujarat & got them to the stadium

Mumbai, Maharashtra, India

• As a passion project conceptualized the idea of a unique fantasy gaming product made interesting by incorporating basic elements of a stock exchange• Managing the complete set-up of the company - Recognized by Start-Up India• Developed a proprietary algorithm that made the product the first fantasy game to have engagement during the Live Match• Built & optimized a website to drive downloads through product information - https://ssefantasy.live/• Given the limited budget, strategized a unique user acquisition & revenue generation plan by tying up with large fan clubs having a strong digital presence - Bharat Army, Namma RCB (Official fan club of RCB), Whistle Podu Army (Official Fan Club of CSK)• Handled content creation & optimization for SSE on Instagram & MX Takatak with an objective drive downloads & product education• Managed to organically achieve a user base of 500+ players & an average active users of 80 with an average time spent of over 10 minutes per match

Mumbai Area, India

Handled end to end recruitment process, from conducting lateral hiring process for mid level roles to facilitating the join formalities for all non-tech role hires of Media.Net

Executive Mba, Marketing

Bachelor Of Financial Markets, Finance And Financial Management Services

Activities and Societies: Marketing HOD for Freedom 2013 : I was responsible for getting sponsors on board for Freedom 2013 which is.

Education record