+ Implemented the HEART (Happiness, Engagement, Adoption, Retention, Task Success) Framework with month-end forecasting to drive performance and growth for Bajaj Experia, Bajaj 3in1, and Bajaj Mobikwik apps+ Led migration to the Bajaj 3in1 App by creating user segments and providing insights on behavior from Bajaj Experia, Bajaj lite, and Bajaj Mobikwik apps+ Designed and implemented a test-control Analysis to assess retention, feature adoption, and user engagement impacts for app users+ Developed Random Forest based propensity model for Fixed deposit based on app clickstream and lead behavior of the users+ Utilized clickstream data to analyze HEART elements, driving insights to enhance app performance metrics

+ Responsible for creating back-end for eLearning platforms using infusionSoft.+ Marketing Automation: Creation of tag-based email sequences for eLearning businesses to identify potential customers out of total targeted leads through email Campaigns.+ Customer Engagement: Involved in generating insights & metrics for Marketing and the wider business to support strategic decision-making and customer engagement.+ Sales Dashboard: Data extraction to compile meaningful reports and dashboards to identify region-wise sales team performance and key improvement areas.+ Customer Segmentation: Identification of valuable customers through RFM analysis to maximize the retention of returning users.+ Google Analytics: Setting up Google Analytics account and utilizing it to track visitor flow, traffic,conversions, transactions, and other reports.+ HR Dashboard: Creation of summarized reports of the organization's manpower to track gender diversity, absenteeism, terminations, training, performance, etc.+ Project Delivery: Project Monitoring and bugs fixing by coordinating with the team within the given time frame.+ Creating customized interactive charts, dashboards, and user stories.+ Work on day to day account management tasks including communication and training to clients and internal departments to ensure flawless project execution.+ Advice and encourage clients to take up relevant organizational offerings to boost their business.

Role includes:+ Build a market position by developing, negotiating, and closing business deals.+ Understand the target market and create & implement which market strategies can be used to attractcustomers.+ Integrated functions and activity of marketing, sales & services Managing day-to-day operations.

Role includes:+ Used retrieve data of respective departments from the server through SQL.+ Formulation of Business Strategy by analyzing the existing data of past sessions.+ Used to build annual financial and operational reports for the individual centers.+ Monitoring project milestones and modifying the project plan to meet business needs within a timeframe.

Role includes:+ Exposure of brand to Indore citizen at low budget Includes Entrepreneurship talks in different colleges, Sponsorships.+ Monitoring executive employee performance.+ The increment in employees’ productivity.+ Time management for day-to-day activity.+ Content management on their websites.