Leadership• Helped found the company as part of the initial founding team.• Defined and set up the product management function in what was a classic “project delivery” oriented organisation.• Set up the Product Experience & Design team and recruited an 8-member team of designers, and product managers.• Streamlined the product development process by bringing greater clarity in communication.Strategy• Developed the product roadmap to build growth by improving Blinctrip’s value proposition, increasing transactions and other initiatives to become a trustworthy product that travellers can rely on.• Conducted user research and product discovery that laid the foundations of the product.• Crafting the vision, product strategy and roadmap.• Led the strategic shift to a more compelling proposition – from a traditional OTA to a “connected travel marketplace.”• Innovated Blinctrip’s key differentiators – door-to-door multi-modal search experience, and the connected trips strategy• Developed the pitch deck and investor proposal as part of on-going attempts to raise Series A funding.Product & Design• Achieved product-market fit.• Lead all aspects of the Blinctrip experience across all devices and touch-points - from user research, need finding and product discovery to the final product design. • Created the Blinctrip brand - crafted the strategic narrative, positioning, identity and tone of voice.• Achieved a 4.9/5 rating (from 2K reviews) on the Google Play Store and Apple App Store.• Collaborated with marketing to articulate product positioning and GTM strategies.• Designed the CSAT module and feedback mechanisms across customer touch-points.

By employing a human centred design thinking process, we helped organisations in the development sector increase their impact.Increased web-based retail donations by 35% for Habitat for Humanity, India by conducting stakeholder research and crafting the communication strategy and UI design.Designed and launched India’s first retail-donations platform for NGOs - Socialstar.Clients: Habitat For Humanity India, 321 Foundation, Magic Bus, MannDeshi Mahila Sahakari Bank, Indian School Leaders Insititute

Managed all digital projects at the studio – Business development, research, strategy, communication, UI design execution and delivery.During my time at the studio I worked with small scale startups and large brands, right from defining the Experience Strategy of their product to handing over UI assets and prototypes. A few of the products I've worked on include:1. An HR tool for startups: Web, iOS, Android - Strategy to Asset Delivery2. E-commerce platform for bespoke items: Experience Strategy3. A solution for real estate fraud: Web - Strategy to Asset Delivery4. An in-store iPad app for a suiting company: iOS - Strategy to Asset Delivery5. A platform for Health professionals to discover and collaborate: iOS & Android - UX to Asset delivery6. A fin-tech product that aims to simplify investing for the masses: Android - Experience Strategy to Asset DeliveryGuided NITCO tiles, India’s premier tile manufacturer, on the design of a consumer facing e-commerce platform.Developed the positioning for Elisar Health’s first product – a VR based eye-testing device.Helped design the first mobile products for some of India’s largest brands in e-commerce, and fashion. The role also required me to mentor and manage a team of product designers.

My role involved translating a client’s business needs into a mobile app strategy. This was done through conducting user research and translating insights into experience maps, user scenarios, storyboards and wireframes.During my time here, I worked on iOS and Android apps in various domains:1. E-commerce2. Banking and finance3. Travel4. Delivery5. Offers and Redemption6. Online Matrimony7. Payment Wallets8. Healthcare9. Lifestyle and Fitness

Led a team of designers and developers to deliver a web based CRM app to improve processes of our Sales and Customer Experience teams.Designed mobile and web applications to improve employee engagement, better task management and drive customer delight.

Learnt the ropes of Client Servicing and managing customer expectations.