Senior Marketing Executive
Current- Developing and managing sales support materials, product collateral, and ad copy.- Creating and optimizing website content, landing pages, and lead magnets.- Conducting quarterly website audits to ensure up-to-date content.- Writing content and executing lead nurturing emails and messaging to guide prospects through the funnel.- Executing content marketing plans, calendars, and promotional campaigns.- Performing market research and competitor analysis to refine Ideal… Show more - Developing and managing sales support materials, product collateral, and ad copy.- Creating and optimizing website content, landing pages, and lead magnets.- Conducting quarterly website audits to ensure up-to-date content.- Writing content and executing lead nurturing emails and messaging to guide prospects through the funnel.- Executing content marketing plans, calendars, and promotional campaigns.- Performing market research and competitor analysis to refine Ideal Customer Profiles.- Increasing website traffic through targeted ads and content-driven resources.- Utilizing CRM platforms to track campaign performance, optimize lead nurturing, and improve content strategies. (HubSpot and Zoho) Show less
