Data Analyst
Current• Developed a Power BI dashboard for Saras care, integrating data from various sources on donations, donor profiles, and engagement metrics. Used Power Query (M) for data transformation and DAX for creating calculated measures and metrics. Addressed challenges in ensuring accurate data integration and real-time refresh capabilities.• Transformed and modelled the data using Power Query and Power Pivot. Created relationships and data models to consolidate information for effective analysis. Addressed issues with data consistency and accuracy.• Implemented real-time data refresh capabilities in the dashboard. Configured scheduled data refreshes and used Direct Query mode to ensure up-to-date information is always available.• Analysed donation data, revealing $150,000 in total donations with a 15% growth from the previous quarter. Identified 60% of donations from corporate contributors and 40% from individual donors.• Increased recurring donations to $45,000 (30% of total donations) and improved donor retention. Achieved a 10% enhancement in the conversion rate of single donors to recurring donors.• Enhanced Donor Lifetime Value (DLV) from $450 to $500 and optimized corporate contributions. Insights led to a 15% overall growth in donations and better-informed strategies for future campaigns.