Managing E-Commerce Media & Marketing Activations across Chocolates, Biscuits & Beverages at MDLZ India.Ensuring best-in-class execution of digital retail media to drive share gain across E-Commerce with increasing focus on Quick Commerce, India's fastest growing online retail channel.

Building Digital and E-Commerce salience for Garnier - across 4 categories - Hair Care, Hair Color, Skin Care & Mens Grooming.

Responsible for the sales delivery for Maybelline NY, Garnier, NYX Cosmetics on Nykaa - India's largest beauty E-Tailer & L'Oreal's biggest E-Commerce Client. Ensuring end-to-end business delivery along with execution of Brand Campaigns on platform. Managing the online launch of iconic products, such as - Garnier Vitamin C Serum, Maybelline Super Stay Rang & "New" Fit Me Foundation.

Driving the makeup portfolio of L'Oreal Paris across GT, MT & E-Comm. Managing the right communication and ensuring effective media deployment. Building GTM strategy for NPDs (20+ New Launches in 18 months).

Driving the GT and MT sales in North Kolkata ensuring profitability for distributors and planning incentives for the ground staff sales team.

Executed the pilot launch of Dabur Almond Shampoo in Maharashtra based on shopper and market insights.

Addressed functional needs such as investment, market entry and growth strategy. Built a labour forecasting model for The Economist Intelligence unit to scale their mining operations globally.

Worked on consumer insight studies and projects to address market gaps and potential solutions to address these.

Worked on a concept for a nation-wide quiz competition for school students in India to be hosted by Anupam Kher and aired on national television.