Senior Digital Marketing Executive
Current• Led marketing campaigns across Tamil Nadu, Nagpur, and Kerala for Hackengers events, achieving 8k registrations and securing engagement from educational partners, boosting event visibility.• Coordinated with design teams to create and test social media posts and landing pages for the Fashion Sketching & Draping Workshop, driving a successful campaign with 50+ inquiries.• Developed and executed marketing strategies for monthly Meta-words and master classes, ensuring consistent success and high engagement.• Launched targeted social media campaigns and optimized landing pages for the Summer Internship Fest, resulting in 40+ inquiries and over 10 successful conversions.• Managed marketing efforts for the relaunch of 4 Master Certificates and 1 Advanced Certificate course, achieving 100+ inquiries and 50+ registrations.• Delivered 900+ certificates annually and managed artwork requests, enhancing corporate relationships and satisfaction.• Partnered with Tamil and Malayalam influencers to produce 5 promotional videos, boosting event visibility.• Produced 30+ course creatives, 11 festive creatives, and 6 reels, increasing engagement and brand presence.• Designed and executed content strategies for social media platforms, significantly improving engagement and reach.
