Rishikesh heads the offline channel business (Pan-India) for Acer Televisions and Large Appliances.

Indkal Technologies is a Bengaluru based technology & innovation company. We are the brand licensee of 'Acer' in India for Televisions & Large Appliances (www.acertvindia.com) as well as 'Black+Decker' for Large Appliances. Indkal aspires to be amongst the top 3 companies in India, by volume and value, in the consumer durable industry by the end of this decade.

--> Recipient of the 'Rising Star of the Year' awardSignificant accomplishments:- Brand Extension for 'Acer' into televisions and small appliances (Revenue $11 Million)- Brand Extension for 'Frigidaire' (An Electrolux group brand) into large appliances (Revenue $3 Million)- Brand Extension for 'Westinghouse' into televisions (Revenue $5 Million)- Brand Extension for 'Manchester City FC' in to Personal Care (Revenue $180,000)- Brand Extension for 'Marie Claire (Paris)' in to the Decorative Lighting & Architectural Fixtures category (Revenue $250,000 )- Brand Extension for Carlton London in to the Luggage (Hard & Soft) category (Revenue $200,000)- Brand Extension for 'Manchester City FC' into sports goods ($100,000)Experience of developing and nurturing sales relationships with CxOs of large Multinational corporations in India and abroad.

- Devise and execute strategic brand extension/licensing programs for International and National brands, charting out their growth path across categories through multiple channels and geographies. Major responsibilities include brand onboarding and servicing. - Working closely with partner brands for developing new product categories through the licensing route, thereby expanding their product portfolio, enhancing retail visibility and expediting business growth for both the brand and the licensee

Highlights:• Undertook the responsibility of developing media strategies, for ‘Future Group’ portfolio (Big Bazaar & FBB)• Discovered rich consumer, cultural & competitive insights and translated them into fresh, holistic communications strategies

Highlight:• Brand Management: Conceptualized, developed and launched the company’s first brand (into breakfast cereals) • Managed 360⁰ integrated marketing for Christine Valmy (USA) range of professional Skincare products

Led a team of 2 sales officers and managed the General trade sales for ‘Fortune Cooking Oil’ and associate brands in North Mumbai & Thane across 8 company distributors, thereby enabling an annual business worth INR 24 Crores or USD 3.2 Million

Objectives:(A) Market study- Brand rejuvenation and analyzing consumer behavior (B) Strategic inputs for a brand launch (C’nergy) in the foods category