a. Handling team of 3 Product Managers and a sales team of 140 personnel; managing Urology and Critical Care Division for Micro Labs Ltd.; Guiding the team to focus on higher value solutions, creating aggressive marketing programs with a focus on increasing market share.b. Launched Urology division with products like Avoprost –D (Silodosin + Dutasteride), Avomira (Mirabegron), Citalift (Potassium Citrate & Magnesium Citrate Oral solution).c. Driving priority products of Critical Care like Micropenam (Meropenem Inj), Hopstin (Colistin), Microdox (Doxycycline 100mg Injection), Biapride 300mg Injection(Biapenem Injection), ACTAVIR (Favipiravir 200mg) by identifying target customers.Developing high impact messages supported by the creation of collateral to ultimately support product launch.d. Developing Annual Operating Plan for Urology and Critical Care Division; strategizing and executing marketing objectives to target sales of INR10 Cr for Urology division and INR 100 Cr for Critical Care division.e. Facilitating market research approach, methodology, and integration of findings into product marketing department driving organizations go-to-market approach.f. Searching and screening new opportunity areas by analyzing company technology, customer requirements, workflows, market trends, and competitive gaps.g. Developing a marketing plan for the products including key activities and budgets to support the retention of existing customers and the acquisition of new customers.h. Planning the launches of new products by coordinating with stakeholders and managing the cross-functional implementation of the plan.

Worked in Urology division and managed key brands like Rapilif (Silodosin) and Rapilif D (Silodosin + Dutasteride).

a. Handled Overactive bladder and Underactive portfolio for Urology divisionb. Developed Patient Centric strategy for brand: Worked to increase reporting of patient to doctors clinic with www.soliactoabplan.comc. Conducted company’s participation in National Participation in Urological society of India Conference (Usicon). Organized 8 national Conferences {Usicon-2010 (Agra), Usicon 2011(Kolkata), Usicon 2012 (Bengaluru), Usicon 2013 (Pune), Usicon 2014 (Delhi), Usicon 2015 (Ranchi), Usicon 2016 (Hyderabad), and Usicon 2017 (Mumbai)d. Organized a “Just Share” campaign: To create awareness regarding Urinary Incontinence among the patients and to increase patient reporting to health care professionals using various means such as Camps, patient awareness programs, TV talks, Radio talk, Press Conference/ releases, chemist campaignReceived Certificate of Appreciation at Work for contribution to growth and success of CIPLA.1. Date: 30th Jan 20152. Date: 29th Jan 2016

Worked as Medical Representative in Cipla Urology division and promoted Urology brands.