Rita Chen Email & Phone Number

Shanghai, CN

Shanghai, China

- Function head of digital marketing business unit, in charge of commer- cial negotiation, P&L management, new capability building, account management and business development-Work scope: Big data/Media/ISV/Martech/Buying- Grow online business by new user recruitment media model (brand case: Lululemon, UGG, Hoka, Rimowa, Philips, BSH etc)- Multiple.

中国 上海市

- Account leader of L’Oreal Luxury division, look after portfolio invest- ment strategy, media innovation, brand level consumer engagement strategy for 13 premium brands- Work scope: Brand media/content/social media- Responsible for client satisfaction management, media plan & buying execution, social planning, quarterly Top-2-top meetings.- Owning.

广州

Jan 2020 – Mar 2021 P&G Haircare BU | Brand Media Director- Media head of new brands in BU-Work scope: media(reach, social & EC media), social effectiveness analytics, social budget allocation- Co-pilots with brand lead & communication lead to drive new market- ing model: advocacy driven go-to-market model, social & digital drive EC search as business KPI.

Guangzhou, Guangdong, China

Leading the media planning team and digital innovation for P&G business, building the end-to-end digital planning including media, activation, social, data etc. (From Jan,2019), leading business development and driving integrated planning/digital and commerce activation empowered by Publicis Groupe cross capabilities. This position allows me to see the.

Guangzhou

1. In charge of top 10 digital spenders in GZ market. 40% of total office revenue. 2. 1 of 7 company management team member. 3. Market education and business user cases for any new products - site-tracking, anti-fraud, cross screen reach, social listening and consumer insight product, Ecom R&R etc4. Engagement level - C-suits and office head internally.

1. Report to Business Director2. Product line covered: yogurt drinking(youth target)/cereal milk(mass target) & part of kids milk(kids & mom target); with heavy investment in TV & branded content - Product Strategy development based on clients' business understanding- Media opportunity exploration, case study and creative ideas developing for strategy.

1. Report to Planning Manager2. Independently taking care of execution Nutrilite Thematic /APP campaigns and Health Run projects, which helped me to gain a lot of deep understanding and tactical skill of all media type(esp for TV, OOH and Newspaper)3. Media tactical planning by project independently4. Project review, competitive review & target audience.

1.Accounts: Osram Lighting(B2B), Vitasoy (Beverage, FMCG), Ford South Region (Autocar)2.Budget control3.Campaign strategy development, competitive analysis4.New business/global meeting support5.Internal service team alignment(creative,media buying, media planning,account service,PR)

2005 Jun-2006 Mar, Media Planner, Universal McCann 1.Daily Accounts: UPS(Logistics & B2B), Clarks Shoes(Shoes), MasterCard(Banking), Cathay Pacific(Aviation), Tiffany & Co.( Luxury)2. Spotplan follow up, media material control3. Media evaluation, competitive reports, budget control4. Annual planning support

Bachelor'S Degree, Communication, Journalism, And Related Programs

Activities and Societies: Student Union, Public Relationships Department1. Vice Minister of Public Relationships Department of Student.

60 Hours Of The Program, Coaching

Certificate, Business Management