Rita Chen Email & Phone Number

中国 上海市

• Support and drive on key Food service customer in tailor-made solutions with sales and technical team and prepare presentations
• Provide professional solutions for B to B customers in relative region
• Support in trend report study and preparation
• Support in plan and organize events, including but not limited in trade shows, application competition, foreign chef demos sponsorship events, and big events etc
• Explore and Lead Co-branding projects in the region.
• Documents preparation and translation and other supports such as support new product development

• 05/2018-06/2019
• Assisted associate brand director in daily management, mainly focused on sales performance and A&P analysis, report making and communication with other departments. 07/2019-03/2020
• Assisted brand manager in managing Italian brands, participated in daily communication with winery side, following the execution of brand event, and tracking of AnP usage. In charge of Masi new label launch campaign.
• Assisted marketing director in managing AnP of all brands, controlled AnP spending and collection condition of each brand, to ensure all spending are reasonable and on track, and all the money could be collected on time.
• In charge of 90+ project, which was a campaign focused on wines got over 90 points in 5 main organizations, and off trade and e-commerce were the target channel. In CNY period, Tmall flagship store established a 90+.
• Assisted brand manager in managing water brands (evian and Ferrarelle) in Horeca, wholesaler and luxury channel, mainly in charge of a&p planning and spending, daily communication with brand side, regional BA and other.

硕士, International Business

学士, 国际经济与贸易