Rita Chou Email & Phone Number

Taipei, Tw

台灣 臺北市

台灣 臺北市

Taipei City, Taiwan

-In-store communication, maintain a functional and integrated customer loyalty -ATL and BTL campaign and social media planning for catching young generation. -Engage products and sales with marketing plan for approach sales target-To manage all resources (visual materials ,budget, vendors, agencies) to achieve completed communication with audiences

-In-store CRM program, maintain a functional and integrated customer loyalty program -In-store space planning, graphics and visual merchandising for all channels -To manage all resources (visual materials ,budget, vendors, agencies) to achieve completed communication with audiences

-Organizing and cross department coordinating, make combination with digital/PR/retail resources to achieve the greatest benefit. -Annual ATL/BTL marketing calendar planning within the budget provided. -Implementing marketing and media strategies to enhance product exposures, driving retail traffic and brand awareness -Promoted to manage and renew display channel (mobile, video, banners, and social). -Oversight included campaign conceptualization, vendor prospecting, media buying/result tracking, campaign trafficking, data analysis

Taiwan

-Annual media event planning for supporting product team and sales through -Establish and enhance brand and product images, gaining exposure under limited budget -Maintain an effective and strong relationship with medias -Digital tools operation to keep buzz among TA -Manage content and editorial process for different social media properties including Facebook,blog, YouTube and forum -Adapt critical customer communications for product launches, regional market events and major sponsorships for social media distribution

-PR event executive-Communicate with media to increase brand awareness by drafting and announcing press release, lending samples to media. Organize and execute events, such as press day, fashion show, new product launch. -Prepared yearly report and monthly news clipping reports