Meo B2C Campaign Planning & Management
Lisbon, Portugal
Responsible for:- Management of MEO brand B2C 360º campaigns and Social Responsibility campaigns - planning and monitoring with all the marketing and communication areas (ATL, BTL and Social Media). Control evaluation parameters on the application of media, merchandising and layouts. - Collaborate in the implementation of communication plans, sales campaigns incentives, marketing campaigns and/or events, within the scope of various brands and products of the company.- Participate in organizing events to reinforce the company and the brands notoriety, through articulation with agencies, suppliers, planning of all associated merchandising and sponsorships. - Collaborate in the interface with creative and media agencies, for the production of maillings, leaflets and brochures to support the internal and external communication in each business segment.- Ensure the uniformity and coherence of the image/presentation of advertising materials in accordance with the defined parameters and with the corporative image.- Elaboration of final campaign reports in order to analyze the market and improve the brand in the future.