- being brand guardian of the Pampers Club App- developing visual concepts for CRM (in-app, email), social and content communication- working across digital platforms- working closely with the production and the product team- guiding the Designers in their day-to-day design tasks

- being guardian of the new Pampers Club visual brand identity- hands-on creation of Key Visuals in Photoshop based on concept sketches from the team, working with photography and illustration (both stock and directed)- typographic design of all assets and hand-off of graphic elements to production- clear understanding of the flows and the campaign’ strategies for the activation/retention projects- staying up to speed with in-app communication trends: what is technically possible and what industry leaders are doing - creating moodboards, storyboards and Look & Feel documents for video assets

- leading global campaigns- creating: brandbook; concept ideas; ATL, BTL assets; window posters; flyers; brochures; digital campaigns; banners; UI design; Power Point presentations; infographics; storyboards- client communication

- newsletter designing, editing- internal PR- journalism- event (conference, workshop) organisation

- external PR- social media- journalism- event organisaztion

- journalism- media-monitoring- event organisation- HR and administration