Rita Almeida Email & Phone Number

Lisbon, Portugal

Lisbon, Portugal

• Implement globally the defined brand strategy, in line with the business plan;• Implement and support the correct application of EDP's new visual identity in the different touchpoints, in all geographies where EDP operates;• Implement the EDP Group's national and global institutional campaigns in multimedia (TV, radio, digital, etc.), and monitor their execution in the various geographies;• Monitor the correct implementation of the campaigns and whether they are achieving the expected objectives;• Manage the branding projects of the other Directorates of EDP S.A. (EDP Group Corporate Centre), including developing briefings, contacting agencies, analyzing proposals together with the internal client and implementing the proposals;• Manage the brand projects of the remaining Business Units and Geographies of the EDP Group, including developing briefings, contacting agencies, analyzing proposals together with the internal client and implementing the proposals;• Ensure strategic alignment and correct implementation of the Brand guidelines in all Business Units and Geographies where the EDP Group operates;• Manage the budget of campaigns and projects;- Implement media campaigns, with a focus on Digital and Social Media;• Measure and report the performance of digital marketing campaigns, and evaluate the achievement of objectives (ROI and KPIs);• Ensure synergies by optimizing processes and sharing best practices across different business units or geographies of the EDP Group;- Monitor market trends and identify new opportunities.

Lisboa, Portugal

Mains responsibilities:- Develop a comprehensive global marketing and communication plan.- Oversee brand, customer, and stakeholder communications.- Ensure brand integrity across all marketing initiatives and communications.- Efficiently manage the client's campaign calendar, prioritizing stakeholder needs.- Prepare detailed briefings for agencies and external partners, with a focus on client communication.- Implement and manage impactful campaigns in digital and physical channels.- Conduct in-depth analysis of the customer journey to enhance the overall customer experience.- Emphasize client-centric calendar management, aligning with strategic goals and stakeholder expectations.

Lisboa E Região, Portugal

Rebranding of EDP Serviço Universal- Planning and monitoring of the different streams of the project: brand creation, communication to customers and stakeholders, creation of service points, creation of a new concept of uniform;- Preparation of presentations / situation points necessary to monitor the project;- Identification of constraints and search for solutions;- Monitoring the results of the project after go-live and implementation of corrective actions.

Lisboa E Região, Portugal

DIgital Marketing - EcommerceStrategic MarketingComercial

Master'S Degree, Marketing

Gestão

Gestão