Rita Gama Email & Phone Number

Lisbon, Portugal

Lisbon

Creation and optimization of paid media campaigns (Linkedin, Facebook & Instagram, Google Ads) to acquire leads.

Online Marketing- Responsible for overall strategy and execution of paid search (display, SEA, remarketing, affiliate, and price comparison);- Creation and implementation of paid campaigns and analysis, optimization, and reporting on their performance;- Designing, testing, and iterating ad copies and developing landing pages to improve overall ROI.

Madrid Area, Spain

Online Marketing- Responsible for overall strategy and execution of paid search (display, SEA, remarketing, affiliate, and price comparison);- Creation and implementation of paid campaigns and analysis, optimization, and reporting on their performance;- Designing, testing, and iterating ad copies and developing landing pages to improve overall ROI.

Lisbon Area, Portugal

Barcelona Area, Spain

The main goal of the role is to create the best Frequent Flyer program for Vueling customers. - Manage the link between business needs, CRM insight and segmentations and customers;- Manage the planning of communications to customers ensuring all stakeholders have input;- Work with CRM team to ensure that segmentations and data is fully exploited in.

Barcelona Area, Spain

• Responsible for overall strategy and implementation of online paid media for apps (Apple Search Ads,
• Google App Campaigns, Facebook Ads, and SEA)
• Digital Content Strategy: boost website leads in 15% and 20% blog readers;
• Development of email marketing strategy and in-app messaging to increase users retention;
• Develop and analyze Facebook and Instagram content strategy and ads to improve results based on performance;
• Plan and distribution of brand content in PR, social media, and website;

Lisboa Y Alrededores, Portugal

• Digital strategy development with the aim of attracting new customers;
• Online advertising campaigns optimization in 10% using Google Adwords;
• Increased customer acquisition by 20% with behaviour analysis using Google Analytics;
• Increased opening email rate of email marketing campaigns;
• Content management for webinars, eBooks and blog.

Lisbon, Portugal

• Web content management and social networks (email marketing, landing pages, analytics reports)
• Responsible for planning and organization of national and international events (Mexico, Brazil, UK and USA), between them one of the biggest procurement events in Latin America "Congresso Compras e Suprimentos " in Sao.
• Responsible for corporate communication, obtaining coverage in major national media (Expresso, Jornal de Negócios and Diário Económico ) and international media (Financial Times and The Guardian)
• Preparation of annual plan and responsible for its fulfillment in communication goals and budget.

Maputo

• Definition of marketing strategy and support its corresponding implementation, in this year it was considered the best bank in the country
• Statistical analysis for advice and support management decision-making
• Brand awareness development, considered a "love brand 2012".

Oeiras

- Develop brand focused strategic plans and advertising campaigns- Design new brand-concepts- Creative writing for all the advertising materials developed- Manage the company's social networks and website updates (accounts as Kit Kat and Bes Bank)

Mestrado Em Marketing Directo E Digital, Marketing Digital

SEO, SEM, E-commerce, Email Marketing, Acquisition and Retention Strategies

Social Management, Social Work

Formação Spirit, Construção De Projetos De Empreendedorismo Social

Programatic Purchase, Programatic Advertising

Digital Marketing Strategy, Digital Marketing

Marketing Digital, Social media, Display Advertising, Email Marketing, Search Engine Marketing, Métricas e Reports

Social Media Marketing Strategy

Digital Marketing Strategy; Monitoring tools and platforms; Performance evaluation of online marketing campaigns; Crisis management.

Licentiate Degree, Marketing And Advertising

Estratégias de marketing, Gestión empresarial, Marketing Online

Exchange Program, Communication