Rita Orcinha Email & Phone Number

Portugal

- Developed GTM and Marketing plans to drive awareness, demand lead generation and sales enablement for 30+ tech partners.- Designed demand lead generation programs and developed lead nurturing activities for 6 regions (PT, ES,UK, NL, USA, BR).- Tracked, analyzed and reported on the performance of partner marketing programs, leveraging data and insights to optimize strategies, tactics, and investment.- Worked closely with the Sales teams to nurture prospects and ensured that high intent revenue opportunities were converted to sales opportunities.

- Translated data into actionable insights (new markets, technologies, competitors, channels and customers) to define growth strategies for C-Level.- Identified and evaluated relevant industry events, sponsorships, and speaking opportunities to maximize brand exposure and lead generation.- Established and tracked key performance indicators (KPIs) with Marketing Operations to measure the success of marketing campaigns- Lead specific studies, applications and presentations to support the business and product development.- Engaged with internal stakeholders to identify business needs and propose appropriate research projects.

- Planned, organized and executed all aspects of offline events (trade shows, conferences, meetups, private dinners), including logistics, budgeting, vendor management, and on-site coordination. - Developed events communication plans and collaborated with the design team to create compelling content and messaging aligned with organizational goals.- Monitored overall performance of event planning and operations, created reports and provided action planning. - Managed event budgets and expenses, ensuring cost-effective execution while maintaining quality standards.

- Editing and publishing articles;- Setting prospect meetings and negotiating contracts;- Execution of a feasibility study for a new company;- Creating Marketing and Communication plans.

Master'S Degree, Marketing

Management

Bsc, Management