Rita Li Email & Phone Number

Vancouver, Bc, Ca

Burnaby, British Columbia, Canada

- Optimizing on-page SEO for landing pages, focusing on meta tags, alt text, image size, and keyword placement to increase organic search rankings and drive qualified traffic- Creating and managing web content using WordPress, ensuring SEO optimization and user-friendly design to enhance engagement and improve search rankings- Coordinating with operations teams to ensure content accuracy and alignment with business goals- Creating SEO-driven blog posts that balance keyword optimization, link building with reader-friendly content, improving both search visibility and user experience- Developing effective Google Ads campaigns, optimizing bidding strategies, keywords, and ad copy to maximize conversions and ROI on ad spend- Designing email campaigns in HubSpot, using performance metrics like open rates and CTR to drive better results

Richmond, British Columbia, Canada

- Preparing presentations with the project manager toshowcase marketing materials to clients- Optimizing on-page SEO by updating title tags, metadescriptions, creating keyword-targeted blog posts, andcollaborating with the design team to create content forlanding pages- Developing and curating engaging content for social media platforms- Providing suggestions to enhance landing pages basedon insights from Google Analytics- Creating and executing various (holiday, blog post, news) emailmarketing campaigns to drive more exposure using Mailchimp,resulting in a 15% increase in email open rate- Managing the day-to-day operations of 15 Google Adsaccounts, mainly for optimization- Launching and optimizing 40+ Google Ads campaigns (search,display, video, shopping)- Recreating 60+ Google Ads campaigns using Google AdsEditor for an account with $9.35M+ spending, resulting in a23% increase in conversion rate and 20% decrease in Avg.CPC- Monitoring Google Analytics to check performance of GoogleAds campaigns, informing ad adjustments- Scheduling meetings with Google Ads clients on a regular basisto review campaign performance, control budget, addressquestions, ensuring clients are happy with the results

- Planned digital content across all online platforms- Strategized and launched Google Ads campaigns- Worked with the team to brainstorm new andinnovative marketing ideas- Measured results of marketing activities to informfuture marketing campaigns

Richmond

- Delivered exceptional customer service by focusing on solvingclients’ problems- Assisted with preparation for Examinations for Discovery,Hearings, Trials- Improved the filing system by consistently maintainingand updating records- Facilitated communication between clients and lawyers byaccurately translating and conveying messages

Vancouver, British Columbia, Canada

- Made product suggestions according to the wants and needs of customers- Met weekly/monthly sales targets- Maintained good relationships with customers- Ensured proper visual arrangements on the floor

Vancouver, Canada Area

Diploma Of Education, Digital Marketing

Bachelor Of Arts - Ba, Sociology