Rita Tóth Email & Phone Number

Taksony, Hu

During the past years we transformed the core softwares of vodafone.hu, and as part of that project I planned the measurement of the new self-care and webshop module of the company, via Tealium tagmanager, and Adobe Analytics.

During the past years I • have maintained the vodafone.hu (over 1,000 pages), with the help of several local agency• involved in at the birth of several new application (from the idea, until usage - for example: dynamic product box, form creator, ask online, electronic bill)• defined local KPI set, measured and reported them (until 2014);• have implemented the Google Analytics tracking codes, with the help of local agency (2014);• implemented Tealium and Google tag management solution (2014); • managed a static content migration into a SUN CMS (Webspace / Liferay), with the help of SUN / ECMC (2010);• have implemented the Omniture SiteCatalyst (Adobe Analytics) tracking codes with the help of globally selected agency (2009) ;

During this period I collected lot of experience and strong background in• content management, eDM and eNewsletter creation, form creation, banner campaign execution, • external / internal campaign measurement with Adobe SiteCatalyst,• and in the followings: PPC campaigns in Google & eTarget; external banner campaign management, event management, Omniture Sitecatalyst.

Responsibe for hp.hu and all online activities at HP.