I am responsible for leading tactical marketing activities across the holding company and its portfolio companies. My role focuses on developing and executing comprehensive brand growth strategies, driving communication and promotional activities, and enhancing overall brand visibility.

Responsible for the overall plan, develop and direct marketing efforts to increase the value and performance of NUCO branded products.• Design and implementation of marketing and advertising campaigns by assembling and analyzing sales forecasts; planning and organizing promotional presentations; updating marketing project calendar.• Coordinates with other departments internally or other companies externally, graphic design, printing, editing, and procuring of marketing and… Show more Responsible for the overall plan, develop and direct marketing efforts to increase the value and performance of NUCO branded products.• Design and implementation of marketing and advertising campaigns by assembling and analyzing sales forecasts; planning and organizing promotional presentations; updating marketing project calendar.• Coordinates with other departments internally or other companies externally, graphic design, printing, editing, and procuring of marketing and promotional materials used for the purposes of campaigns.• Participates in all digital media planning, production, finalization and reporting. Some duties could be outsourced with the permission of management. Examples include Design and maintenance of company website, social media platform campaigns, and media files used in digital media marketing campaigns.• With coordination from the Technical Director, designs and maintains up to date technical data such as Technical Data Sheets, Safety Data Sheets, Technical Bulletins, Certifications, Listings and other product or application-specific communications.• Supports Technical Services with marketing communications initiatives intended to inform customers of our products and services: bulletins, catalogues, videos and media files, are some examples.• Designs marketing communications publications and updates product catalogues, flyers, purchasing programs, price pages and other commercial information.• As required, provide technical support to customers or end-users. Most frequently by responding to emails or phone calls.• As required, log and manage customer claims. Record the complaint and the steps are taken to resolve it. Inform sales, technical services, production or administrative departments as needed.• Participate at industry events, trade shows, customer-organized public relations or marketing events, with a physical presence as needed. Show less

- Develops comprehensive high quality marketing material relevant to their intended audience- Develops and maintains relevant and accurate information on all marketing and technical material- Coordinates the development of NUCO’s video library, including “How-To” & “Simon Says”- Maintains NUCO’s online presence, including websites, newsletters, Facebook, Linkedin and Twitter accounts- Increases NUCO web presence utilizing SEO, editorial listings and other online PR avenues-… Show more - Develops comprehensive high quality marketing material relevant to their intended audience- Develops and maintains relevant and accurate information on all marketing and technical material- Coordinates the development of NUCO’s video library, including “How-To” & “Simon Says”- Maintains NUCO’s online presence, including websites, newsletters, Facebook, Linkedin and Twitter accounts- Increases NUCO web presence utilizing SEO, editorial listings and other online PR avenues- Assists in the development and implementation of various Marketing initiatives, including new product launches, promotions, and product updates- Develops effective customer specific marketing programs- Coordinates the development and execution of relevant sales tools and tracks their effectiveness- Coordinates NUCO’s customer events, including counter and product training days- Coordinating the production of relevant advertising material Show less