Part of Indian consumer Experience team. Lead Consumer Insights and Market Sensing for Business stratrgy and Product Planning (Smart TV)

Navigating Market Insights to Drive Innovation.I'm a dedicated professional with a strong track record in Consumer Research and Product Planning. My expertise extends across a spectrum of research projects, including Usage & Attitude Studies, Concept Tests, and Ethnographic Studies, among others.🚀 Key Contributions:Planned, designed, and executed research initiatives to shape product development and communication strategies.Collaborated with research agencies and… Show more Navigating Market Insights to Drive Innovation.I'm a dedicated professional with a strong track record in Consumer Research and Product Planning. My expertise extends across a spectrum of research projects, including Usage & Attitude Studies, Concept Tests, and Ethnographic Studies, among others.🚀 Key Contributions:Planned, designed, and executed research initiatives to shape product development and communication strategies.Collaborated with research agencies and professionals to assess the effectiveness of marketing, advertising, and communication strategies.Employed various data collection methods and surveys to analyze customer preferences, buying habits, and potential markets.Leveraged secondary data analysis tools to extract actionable insights for product mix, pricing, distribution trends, and market share.Communicated research findings and insights to internal stakeholders, fostering collaboration across product development, marketing, brand, public relations, and corporate strategy.Played a pivotal role in product lineup preparation and future product roadmap development in close coordination with cross-functional teams.Managed product lifecycles and guided new product introductions. Show less

Key Result Areas* Planning, coordinating and implementing all end to end market research activities.* Presenting the insights and detailed findings to the top management to take key strategic decision for product & market structure.* Analysing the market segmentation, competition & develop plans accordingly to introduce relevant product.* Define market requirements for existing and future products.* Managing new concept development and mapping customer… Show more Key Result Areas* Planning, coordinating and implementing all end to end market research activities.* Presenting the insights and detailed findings to the top management to take key strategic decision for product & market structure.* Analysing the market segmentation, competition & develop plans accordingly to introduce relevant product.* Define market requirements for existing and future products.* Managing new concept development and mapping customer requirements.* Providing support to product lifecycle management and coordinating in the development process.* Reviewing market feedback and estimating segment wise market forecast.* Tracking competitor product enhancement.* Interpreting market scenario / trends to fine tune the product plans.* Organizing customers' feedback & information for future product planning.* Recognizing new product segments by understanding user lifestyle and vehicle usage patterns.* Cross checking and understanding customer & market data to translate into actionable insights.* Filtering large data into insight drawing together trends & patterns.* Generating reports using various internal and external resources / database.* Coordinating with research agencies to conduct research activities, monitoring field and analysis* Generating reports using various internal and external resources / database.Type of Studies Handled Conduct Concept / Product clinics surveys Usage & Attitude study (large sample) Product acceptance studies (6M, 1Y) Pricing studies by using PSM and other methods Features, color & design surveys Forecasting trend analysis for markets, segments Market Penetration study 2030 mobility (Past->Present->Future) need study by sensing the mindset & socio economic trends by using Advance analysis Future feature research for all the segment by using Max-diff/Conjoint analysis and providing insights for future model development Show less

I'm a seasoned professional with a background in consumer insights, specializing in the automotive and consumer durable sectors. During my tenure as a Manager of Consumer Insights at GfK Mode, I had the privilege to work with renowned clients such as General Motors, Maruti Suzuki, and LG, among others.My key accomplishments include conducting in-depth studies on consumer behavior, brand positioning, and product evaluations. I'm well-versed in managing projects from proposal to final… Show more I'm a seasoned professional with a background in consumer insights, specializing in the automotive and consumer durable sectors. During my tenure as a Manager of Consumer Insights at GfK Mode, I had the privilege to work with renowned clients such as General Motors, Maruti Suzuki, and LG, among others.My key accomplishments include conducting in-depth studies on consumer behavior, brand positioning, and product evaluations. I'm well-versed in managing projects from proposal to final report, while also leading and mentoring a team of young researchers.With hands-on experience in both qualitative and quantitative studies, I'm proficient in questionnaire design, data analysis, and report writing. I take pride in maintaining the highest research standards and methodologies.Let's connect to explore potential collaborations or share insights on the evolving consumer landscape Show less

I'm an experienced Research Analyst with a strong background in end-user and consumer research. Over my career, I've worked with leading companies and organizations in industries such as Consumer Durables & Telecom, IT, and Media. My expertise includes conducting qualitative and quantitative studies, brand tracking, customer satisfaction assessments, and much more.I'm dedicated to delivering valuable insights that drive informed decision-making and help businesses thrive in today's… Show more I'm an experienced Research Analyst with a strong background in end-user and consumer research. Over my career, I've worked with leading companies and organizations in industries such as Consumer Durables & Telecom, IT, and Media. My expertise includes conducting qualitative and quantitative studies, brand tracking, customer satisfaction assessments, and much more.I'm dedicated to delivering valuable insights that drive informed decision-making and help businesses thrive in today's dynamic market. Let's connect to discuss opportunities or share insights in the world of consumer behavior and research. Show less