Within the scope of my role, I implement marketing strategy, spanning areas including positioning, lead generation/nurture, sales enablement, and CRM efforts across multiple target audiences. I handle registration and renewal of Company’s products with Bureau of Energy Efficiency and Bureau of Indian Standards.Furthermore, I launch ingenious publicity campaigns to aid organization in marketing pursuits, drive awareness in the market through vendor approvals/ registrations with Govt. departments and PSUs. I examine market trends, competitor activities and leveraged business insights to draft plans to drive the BD team for attaining sales targets, supplementing turnover and achieving given targets.Highlights & responsibilities:✔Acquired prestigious clients like L&T Limited, Reliance Industries Ltd., Ashoka Buildcon Ltd., Sri Gopi Krishna Infra Ltd., NCC Ltd., TATA projects, KEC International Limited, Laser Power Infra, Polycab, Lumino Industries Ltd., JAKSON Ltd., Bajaj Electricals Limited etc✔Propelled introduction of new products such as Conductors, Vacuum Impregnated Dry type Transformers, Single Phase Wound core Transformers, and Amorphous Core Distribution transformers, Compact Sub-station✔Ventured into new markets – Telecom & Engineering, Procurement, & Construction (EPC) companies in the north eastern and southern parts of the country✔Proposed and drafted effective strategies for frequent business related & personal interaction with people in purchase department of clients.✔Negotiate and finalize contracts and ensure timely delivery as per customer needs while clearly communicating with all involvedMoreover, I drive incremental business through key accounts and client partnerships across various locations. I worked cohesively with CPSU like Power Grid Corporation of India Ltd., NTPC Ltd., NHPC Ltd., Electricity Utilities of Madhya Pradesh, Bihar, Assam, Jharkhand, Odisha, Manipur, Meghalaya, Jammu & Kashmir etc.

Throughout my tenure, I engaged in marketing Airtel services and products like post-paid mobile connections, Blackberry, Vehicle Tracking system, Data Card, and Fixed cellular terminal. I visualized ideas and strategies for sales including cold calling, tele-calling, driving awareness for Airtel’s products by in-house customer awareness programApart from the aforestated I became a product expert and consulted client about best solutions to meet their communication needs. I achieved ambitious monthly sales targets