Leadership: Leading the analytics team at Krafton India and overseeing the performance of BGMI (Battlegrounds Mobile India), Bullet Echo, and Road to Valor: EmpiresCollaboration: Collaborating with Product, Business Development, eSports, and Marketing teams for KPI projections and product strategy Ad-hoc requests: Handling ad-hoc data requests from multiple teams to ensure timely completion of the respective projects

Product Roadmap Development: Developed data-driven product roadmaps based on feature-specific ROI projections. This strategic approach contributed to a 10% growth in revenue and a 15% increase in user engagement.A/B Testing: Designed and conducted comprehensive A/B tests to evaluate the impact of new game features, updates, and marketing strategies on player engagement and retention. Utilized statistical methods to ensure the reliability of test results.Behavioral Analysis: Analyzed player behavior data to identify key engagement drivers such as session frequency, in-game purchases, and social interactions. Developed player personas to better understand different segments of the player base.

Responsible for tracking and analyzing Data-Quality, Player Engagement, Game-Monetization and A/B Testing results for one of the leading game publishers based out of USA

Designed and automated Tableau dashboards to track Player Engagement and Monetization metrics using SQL queries in the back-end